Regional Marketing Director, Corsearch
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Intelligent trademark & brand protection solutions
Be an early applicant
Intelligent trademark & brand protection solutions
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To revolutionise how companies commercialise and protect their growth.
Role
Who you are
- 8+ years of experience in B2B regional marketing (ideally data, SaaS, or tech sector)
- Proven experience building and executing field marketing strategies across multiple countries within North America
- Background in growth or performance marketing preferred
- Strategic & Creative: Creative marketer with strong written, editing, and oral communication skills
- Action-Oriented: Highly self-motivated, tenacious problem solver with a strong work ethic, sense of urgency, and desire to succeed
- Collaborative: Ability to work effectively with varied groups, including executive management, customers, internal teams, and regional senior sales leadership
- Operational Excellence: Ability to multi-task, produce results in an agile environment, meet tight timelines, and demonstrate attention to detail
- Technical Proficiency: Ability to leverage technology in marketing processes, including marketing automation, Salesforce, Microsoft Office, and similar tools
What the job involves
- Reports to: SVP, Marketing
- The Regional Marketing Director will own and deploy the regional marketing plan for North America in-line with the business's objectives and growth targets
- This role involves developing and managing regional demand generation programmes and campaigns to drive and nurture leads, accelerate existing opportunities, and work closely with global centres of excellence, regional agencies, and the sales team to roll out programmes aligned to sales priorities and revenue targets
- Reporting directly to the SVP, Marketing, this position plays a key role in multi-functional teams
- Marketing Strategy & Planning: Drive the overall marketing strategy and plan for the region to support new and cross-sell efforts, implementing an optimal mix of programmes including demand generation, events, tradeshows, and leadership programmes
- Cross-Functional Collaboration: Work closely with marketing leadership, PR agencies, sales development, and sales to oversee the timely execution of marketing plans, co-ordinate media and analyst activities, and facilitate lead distribution and follow-up
- Execution & Management: Source and manage local vendors for execution (direct mail, telemarketing, content syndication, third-party lead gen), manage budget, and ensure projects meet quality standards and deadlines
- Analytics & Strategy: Collaborate with demand-generation and operations to support segmentation and data strategy, own metrics (including ROI reporting), and leverage marketing automation and analytical capabilities to support decision-making
- Client Marketing: Build and deliver client marketing efforts to improve retention, upsell, and leverage prospecting programmes
Our take
The internet has radically transformed the business landscape, creating new challenges for companies trying to protect their intellectual property. As brands face increasingly complex issues related to safeguarding their assets, Corsearch has stepped in with a suite of tools designed to secure brand value. offering everything from data and analytics to professional consulting.
In 2021, Corearch took a major leap forward when private equity firm Astorg acquired the company. This buyout sparked a period of significant growth, marked by strategic leadership hires, product development, and key acquisitions. These moves have paid off, positioning Corsearch as a leader in brand protection.
Now, as Corsearch looks to the future, it faces the challenge of staying ahead in an ever-evolving market. To maintain its competitive edge, the company is focusing on integrating the latest technologies, particularly those developed by AI-powered, venture-backed startups. By embracing these innovations, Corsearch is poised to continue its leadership in brand security and IP protection.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Company HQ
City of London, London, UK
Leadership
Abel Clarke
(CEO)Abel was CEO of Cision, a global leader in PR, IR, marketing and social media management technology and intelligence. Previously, Abel was the CEO and Chairman of TruSight, a startup backed by leading financial services companies and focused on third-party risk management, and prior to that, they were the Global Managing Director of Thomson Reuters' $5.5 billion Financial Division.
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