Senior Director of Social & Influence Marketing, Salesforce

• This strategic role requires a visionary leader who can turn social media into a powerful channel for corporate and product storytelling, customer connection, and business growth
• 10+ years of progressive experience in social media strategy, digital marketing, or product marketing, with at least 5 years in a senior leadership role
• Proven track record of building and leading high-performing social media and/or marketing teams
• Deep understanding of social media platforms, emerging trends, and digital marketing technologies
• Exceptional written and verbal communication skills
• Strong analytical skills with the ability to translate data into actionable insights
• Bachelor's degree in Marketing, Communications, or related field; MBA or advanced digital marketing certification preferred
• Experience in CRM, CX, or enterprise B2B technology marketing is a significant plus
• Advanced social media strategy development
• Team leadership and talent development
• Strategic storytelling and content creation
• Data analysis and performance measurement
• Cross-functional collaboration
• Crisis management and communication
• Technological adaptability
• Social listening and analytics tools

Desirable

• The Senior Director of Social and Influencer Marketing will lead the Salesforce global social media and influencer strategy, driving brand and product awareness, engagement, and community development across multiple platforms
• Develop and execute a comprehensive, multi-channel social media and influencer strategy aligned with Salesforce's overall marketing and business objectives
• Manage a team of 18 social media professionals, fostering continuous learning, creativity, innovation, and strategic thinking
• Collaborate closely with marketing, communications, product, and executive teams to deliver a social editorial calendar with consistent messaging and company representation
• Oversee social messaging, content creation, and curation across LinkedIn, Twitter/X, Instagram, YouTube, Facebook, TikTok, and emerging social platforms. Maintain strong partnerships directly with all social platforms
• Get hands-on with Salesforce products to find compelling ways to educate and demonstrate new product capabilities with the right audiences on the right channels
• Manage the Salesforce global employee social advocacy program and influencer program, regularly onboarding executives & employees and measuring the impact of the program on reach and lead generation
• Oversee social listening and social community engagement strategies to understand and respond to customer sentiment, industry trends, and market opportunities
• Scale multi-media social creative and guidelines via strong agency partnerships and a center of excellence approach, using Canva and the latest generative AI tools to support social teams across the globe
• Concept and execute integrated social media campaigns that showcase Salesforce's thought leadership, product innovations, and corporate values
• Provide regular KPI reporting on social media performance, share of voice, ROI, and impact on brand perception and business outcomes
• Manage crisis communication and reputation management on social platforms
• Drive innovation in social media storytelling, continously assessing and testing emerging technologies, vendors/partners, and content formats