Content Marketing Manager, Squire
$110-125k
+ New hire stock grant
Barbershop operations management software
Open for applications
Barbershop operations management software
101-200 employees
Open for applications
$110-125k
+ New hire stock grant
101-200 employees
Company mission
Squire's mission is to give your barber shop the technology they need to succeed in today’s fast-paced environment.
Role
Who you are
- 3+ years of direct experience in social media management + strategy and/or content marketing
- Experience in content marketing and social media editorial management
- A love of writing and developing content for a variety of platforms and for producing engaging content
- Detail orientation and an eye for things like typos or funky cropped images
- Experience with social media content management and analytics platforms
- Ability to think strategically and develop content based on building product and/or educational narratives
- Experience with Photo, Video, and Content design tools such as Figma, Photoshop, After Effects, Procreate, Canva, CapCut, etc
- Deep social analytics knowledge
What the job involves
- REPORTS TO Director, Product Marketing
- The SQUIRE Marketing team works to acquire new customers and create thriving relationships with our existing barbers through engaging content
- We’re seeking a Content Marketing Manager who will be responsible for sharing and preserving SQUIRE’s voice, building awareness and brand affinity through storytelling and information sharing on a variety of channels, including Facebook, X/Twitter, and Instagram
- You’ll also work with our Brand Marketing and Customer Marketing leads to build a more robust strategy for our blog and nurturing campaigns so that we can ensure we’re helping our customers get the most out of SQUIRE
- In this role, you’ll manage SQUIRE’s social media channels and look for opportunities to engage with the barbering community where they are
- You’ll be on the front lines, collaborating with product teams and interacting with sellers by concepting, drafting, and publishing cross-channel content, across social media and beyond
- You will also oversee SQUIRE's weekly content and social media editorial calendar, our social community, barber content contributions, and be responsible for the continued refinement of voice and interactions across the community
- Own the day-to-day management of all SQUIRE social media channels and editorial calendar
- Work with Brand, Events and Customer Marketing teams to create engaging and multi-channel experiences to drive awareness, affinity and demand for SQUIRE’s suite of products
- Identify and collaborate with barbers throughout the community to create and share compelling stories and useful advice
- Create and manage our overarching influencer and advocate marketing programs
- Work with our Product Marketing team to drive stronger performance of our referral program by identifying and incentivizing customers who are delighted with SQUIRE to share our products with their community
- Analyze trends, develop actionable insights, and socialize relevant learnings across the organization
Our take
Squire takes point-of-sale management tools and focuses them entirely on the needs of barbershops. Before launching, co-founder Dave Salvant spent time talking to 600 different barbershop owners to understand the boxes Squire had to tick to be a worthwhile product. This included taking cashless payments and providing key insight into employee productivity, hours worked, and commission calculations.
This time spent in barbershops paid off, as Squire now has more than 2,000 customers in North America and the UK. There is considerable opportunity in the United States alone, as they have a potential customer base of more than 135,000 barbershops.
In March 2020, Squire’s revenue fell to zero when the COVID-19 pandemic forced barbershops to close. Luckily, the company had raised $34 million just days before this in a Series B funding round, which enabled Squire to help barbershops adapt and survive during their lockdowns. As things return to normal, Squire is in high demand and valued at $250 million.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Jul 2021
$60m
SERIES D
Dec 2020
$44m
SERIES C
Total funding: $146.8m
Company benefits
- Work from home opportunities
Company HQ
Chelsea, New York, NY
Leadership
Songe LaRon
(CEO)Majored in Philosophy at UCLA, and then studied Law at Yale. Started out as a Legal Secondee at Credit Suisse, before joining Skadden Arps as an M&A Associate. Co-founded Squire in 2015, with support from Y Combinator.
Dave A. Salvant
(President)Studied Political Science at the University of Albany, and then joined Infogroup as an Account Manager in 2008. Moved to JP Morgan as 2010 to work as a Private Client Banker. Joined AXA US as a Senior Regional Sales Executive, and then enrolled at the University of Wisconsin-Madison to study for an MBA. Co-founded Squire in 2015.
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