Demand Marketing Manager, Swimlane
$105-120k
+ Stock Options
More information about location
Agentic AI automation for every security function
Job no longer available
Agentic AI automation for every security function
201-500 employees
Job no longer available
$105-120k
+ Stock Options
More information about location
201-500 employees
Company mission
To empower enterprises and MSSPs to prevent breaches and ensure compliance across your entire security organization using agentic AI automation that’s built by practitioners for practitioners.
Role
Who you are
- Swimlane is seeking a highly adaptable, results-oriented marketing professional to join a lean, high-impact team
- This role is ideal for a well-rounded, modern B2B demand generation marketer who thrives in a fast-paced environment and is comfortable owning a broad range of initiatives across the funnel
- Success in this role requires a balance of strategic thinking and hands-on execution, along with the ability to operate effectively without extensive resources or rigid role boundaries
- The ideal candidate brings 3+ years of B2B technology experience in demand generation or growth marketing, preferably within cybersecurity or enterprise SaaS, and a strong understanding of how technical buyers evaluate and purchase solutions
- They have a proven track record of executing high-impact, multi-channel demand programs that drive measurable pipeline—including digital campaigns, ABX initiatives, email sequencing, and targeted outbound efforts in close partnership with Sales and BDR teams
- 3+ years of B2B technology experience in demand generation or growth marketing
- Background in cybersecurity, enterprise SaaS, or complex B2B sales environments strongly preferred, with a clear understanding of how technical buyers evaluate and purchase solutions
- Proven ability to design and execute integrated, multi-channel campaigns that drive measurable pipeline and revenue, combining creative thinking with strong analytical rigor
- Strong understanding of modern demand generation, including ABX, lifecycle marketing, and sales-aligned campaign execution
- Experience partnering cross-functionally with Sales, BDR, and Marketing teams to deliver aligned, high-impact programs
- Excellent written and verbal communication skills, with the ability to develop compelling campaign messaging and content across channels
- Demonstrated ability to operate with a high level of ownership in fast-paced, resource-constrained environments
- Strong project management skills, with the ability to manage multiple initiatives and priorities simultaneously
- Track record of testing, iterating, and optimizing campaigns using data and experimentation to improve performance
- Familiarity with modern marketing and sales technology stacks, such as Marketo, 6sense, Salesforce, Outreach, and Clay
- Bachelor’s degree in Marketing, Business, Communications, or a related field
What the job involves
- This individual will play a critical role in driving pipeline growth by partnering closely with Business Development (BDR), Sales, and cross-functional marketing teams
- Plan and execute integrated, multi-channel demand generation campaigns across the full buying journey, from awareness through conversion
- Drive pipeline through channels including paid media, content promotion, direct mail, email, nurture programs, webinars, virtual events, and account-based (ABX) initiatives
- Partner closely with BDR and Sales teams to design targeted outbound campaigns and ensure effective follow-up and conversion into a qualified pipeline
- Develop and optimize campaign messaging and copy across channels—including email sequences, nurture flows, ads, and landing pages—balancing creativity with performance-driven execution
- Plan and execute digital marketing initiatives, including paid media and ABX programs
- Identify, test, and scale new channels and campaign strategies to drive incremental growth
- Analyze campaign performance and pipeline contribution; use data and experimentation to continuously improve results
- Contribute to go-to-market strategies and help identify new opportunities for growth
- Operate as a generalist, stepping into high-priority initiatives based on business needs and individual strengths
- Leverage AI tools to scale campaign development and content creation, ensuring responsible use with strong ownership of quality, accuracy, and strategic thinking
Our take
A rise in security breaches and incidents across all sectors has meant a major boost to cyber-security budgets.
Swimlane is a security operations company aiming to help its clients keep those budgets down through automation. Indeed, Swimlane’s suite of SOAR tools can automate 80-90% of the incident response process.
The company sets itself apart through its uniquely low-code approach that both enables ease-of-use for non-technical employees and a proliferation of integrations with organizations’ existing tools.
Swimlane is now looking to grow through expanding its product suite to drive further revenues. One such initiative is Swimlane Turbine, which captures hard-to-reach telemetry and expands actionability. This product has since seen 107% year-over-year adoption growth, indicating Swimlane's success in the SecOps market
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2025
$45m
LATE VC
Jul 2022
$70m
GROWTH EQUITY VC
Total funding: $226m
Company benefits
- Competitive Benefits & Compensation: Equity & 401k contributions, unlimited PTO and paid parental leave are just some of the benefits employees can expect.
- Training & Professional Development: We invest in the future of our employees, and offer opportunities to grow professionally with regular training.
- Great Company Culture: We value collaboration and innovation – and know how to have fun! Regular happy hours, trivia and on-site team building summits foster our exciting work environment.
- Give-back Volunteering Opportunities: We encourage employees to give back to their communities. Our Colorado-based teams take advantage of volunteer days to help the local community.
- Remote, Inclusive Work Environment: We operate across the globe, with both hybrid and remote employees. We’re a remote-first company and ensure that both in-person and virtual employees are represented.
- Laptop of Your Choice: Mac or PC? The choice is yours. Every Swimlaner can choose their preferred laptop when they join the team.
Company HQ
Central Business District, Denver, CO
Leadership
Cody Cornell
(Co-Founder & CEO)They have spent 15 years in IT and security, including roles with the U.S. Defense Information Systems Agency (DISA), Department of Homeland Security (DHS), American Express and IBM Global Business Services.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job