Web Strategy & Optimization Lead, Fivetran
$173.6-217k
2 days a week in office
Automated data movement platform
Be an early applicant
Automated data movement platform
1001+ employees
Be an early applicant
$173.6-217k
2 days a week in office
1001+ employees
Company mission
To make access to data s simple and reliable as electricity.
Role
Who you are
- Demonstrated ability to develop and execute long-term web growth strategies that drive measurable business outcomes across acquisition, conversion, and pipeline generation
- Proven ability to balance strategic thinking with hands-on execution, independently driving initiatives from concept through launch, measurement, and optimization
- Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations
- Exceptional cross-functional leadership and influence, with experience aligning cross-functional and executive stakeholders on complex and ambiguous initiatives
- Strong prioritization skills, with the ability to evaluate tradeoffs, influence roadmap direction, and recommend investments based on business impact, scalability, and user needs
- Experience creating scalable operational frameworks and documentation that improve organizational effectiveness and raise execution quality across teams
- Excellent written and verbal communication skills, with the ability to independently present recommendations, business cases, and strategic insights to senior leadership and executive stakeholders
Desirable
- Experience marketing technical B2B SaaS, enterprise software, or developer-focused products
- Experience leveraging AI to accelerate marketing workflows and operational efficiency while applying sound judgment and governance
- Passion for mentoring peers and establishing scalable best practices across a team
What the job involves
- Fivetran is building data pipelines to power the modern data stack for thousands of companies
- We're looking for a strategic Staff Web Growth Marketing Manager who combines deep expertise in web growth marketing with a hands-on execution mindset
- This role is responsible for defining and driving the strategy for our highest-impact web experiences while independently leading complex initiatives from concept through launch, experimentation, optimization, and measurement
- As a senior individual contributor, you'll operate as the company's subject matter expert for web growth, partnering closely with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executive stakeholders to identify growth opportunities, influence priorities, and deliver measurable business outcomes
- Success in this role requires balancing long-term strategic thinking with a willingness to dive deep into execution
- You'll establish scalable frameworks for experimentation, measurement, and operational excellence while remaining closely connected to the work – writing requirements, analyzing data, launching experiments, and continuously improving customer experiences
- ---Technologies You’ll Use---
- Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker, Microsoft Clarity, Jira, Figma, and Excel/Gsheets
- Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences. Align initiatives with company objectives, user needs, and measurable business outcomes
- Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis. Partner with Web Design and Engineering to translate plans into real experiences
- Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities to make informed decisions and move work forward
- Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans that align cross-functional teams and accelerate execution
- Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions
- Develop and execute experimentation roadmaps across critical user journeys, including the Homepage, Navigation, Pricing, Signup, and other high-impact experiences to improve acquisition, conversion, and pipeline
- Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences
- Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction and investment decisions that accelerate long-term business growth
- Mentor teammates and serve as a recognized subject matter expert, raising the strategic, operational, and execution maturity of the broader web and marketing organization
Our take
Fivetran is a data integration company focused on one simple idea: making data easy to move and use. It provides a fully managed platform that automatically moves data from hundreds of sources into cloud destinations, helping team centralize information without building or maintaining complex pipelines. So, by handling the heavy lifting behind the scenes, Fivetran allows organizations to spend less time managing infrastructure and more time working on their data.
This approach has a real and growing impact, with more than 700 fully managed connectors, Fivetran supports hybrid and multi-cloud environments and keeps data accurate and secure as it flows into analytics and AI systems. Trusted by over 7,600 customers worldwide, the platform helps businesses standardize how data is collected and shared across teams, breaking down silos and making insights more accessible. And the result is a stronger data foundation that supports faster decision-making and innovation.
In 2025, the company's momentum was also recognized with a Microsoft Marketplace Partner of the Year Award and a finalist spot for Microsoft's Americas Emerging Partner of the Year. These milestones reflect its role in helping enterprises modernize data infrastructure on Microsoft Azure and prepare for AI-driven workloads. By continuing to deepen its partnerships and focus on reliable, automated data movement, Fivetran is well positioned to carry this success forward as organizations increasingly rely on data s the backbone of future intelligence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.7m
Company HQ
Downtown, Oakland, CA
Leadership
George Fraser
(CEO)George graduated with a PhD in Neurobiology from the University of Pittsburgh.
Taylor Brown
(COO)Taylor studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level.
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