Lifecycle Marketing Manager, Chime
Financial Security
$103.7-144k
+ Bonus + Competitive Equity Package
4 days a week in office
Mobile banking for the everyday person
Open for applications
Mobile banking for the everyday person
1001+ employees
Open for applications
$103.7-144k
+ Bonus + Competitive Equity Package
4 days a week in office
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- 3+ years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
- Proven track record of managing successful lifecycle campaigns across multiple channels (email, push, SMS, in-app messaging)
- Experience with A/B testing and campaign experimentation
- Strong analytical skills with experience in data-driven marketing and performance analysis
- Ability to work cross-functionally and collaborate with various stakeholders
- Experience with key marketing platforms (Braze, Looker, AI tools a plus)
- Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources
Desirable
- Experience in the fintech industry
- Familiarity with SQL or other data querying languages
What the job involves
- We’re hiring a Lifecycle Marketing Manager for an exciting opportunity on our Product and Lifecycle Marketing team. This role will support the Financial Security team specifically, which is focused on expanding member access and time-to-value, as well as driving product attach, across our growing portfolio of liquidity products
- You will be responsible for managing and optimizing lifecycle campaigns that engage, retain, and nurture members throughout their journey with Chime. You will work closely with cross-functional teams to build data-driven strategies, focusing on segmentation, automation, and personalization to maximize engagement and drive measurable outcomes
- Work with a cross-functional team to build new lifecycle experiences for new products that Chime brings to market, with a focus on driving acquisition, conversion, and retention
- Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins
- Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
- Collaborate with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM and more, to develop and deliver on shared strategies for large cross-functional initiatives
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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