Principal Product Marketing Manager, Upside
Product Commercialization
$169-201k
+ Equity
More information about location
3+ days a week in office
Mobile reward application for retail spending
Be an early applicant
Mobile reward application for retail spending
201-500 employees
Be an early applicant
$169-201k
+ Equity
More information about location
3+ days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 7+ years of experience in product marketing, sales enablement, or a related role—preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus
- A proven understanding of product commercialization and experience developing strategies to drive product adoption
- Outstanding messaging and positioning skills, with the ability to distill complex ideas into clear, compelling value propositions
- Proven track record of crafting high-impact sales enablement content—including pitch decks, playbooks, and competitive battle cards
- Experience working cross-functionally with sales, marketing, and product teams to align on go-to-market strategies
- Demonstrates leadership through influence, earning trust through clear communication, concrete business cases, and compelling storytelling that achieve positive outcomes
- Data-driven approach, with experience using insights to optimize sales performance and messaging
- A bias for action and results, with the ability to work independently and drive initiatives forward in a fast-paced environment
- A genuine passion for problem-solving and applying an analytical approach to each new challenge
- Resiliency, by adopting the evolving nature of the position with a willingness to take on new responsibilities as the role continues to develop and expand
What the job involves
- As Upside's Product Marketer focused on Product Commercialization, you will work at the intersection of our Product and Retailer Go-to-market (RGTM) teams to shape how retailers think about our product
- Internally, your work will drive cohesion and clarity across teams
- Externally, your work will drive both product adoption and top-line revenue growth by acting as the voice of the retailer during product development, and by leading the commercialization of products and feature releases
- Champion the voice of the retailer, using market and competitive research to highlight opportunities in the product strategy
- Ensure internal alignment by acting as the primary liaison between the Product and Retailer Go to Market (RGTM) teams, to champion the voice of the retailer and align on roadmap priorities
- Define our internal product GTM hierarchy in order to ensure effective and impactful launches and positive retailer reception
- Contribute to our pricing strategy so that our price point reflects the product's value, covers costs, and meets retailers’ expectations
- Drive adoption of new products and features among target prospects, channel partners, and the existing Upside retailer partners
- Help to discover and document new product use-cases based on retailer pain points that could turn into new solutions and product offerings
- Partner with Revenue Enablement to ensure the Sales and Accounts teams are equipped to tell the product story and accelerate conversion and expansion opportunities
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However, customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes.
With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector. The company is well-funded and ever-expanding its offering, with a product that is increasingly appreciated by consumers in an expensive world, as well as the businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Engineer & Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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