Senior Social Media Manager, Moonbug Entertainment
Entertainment company for kids
Open for applications
Entertainment company for kids
501-1000 employees
Open for applications
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- Demonstrated success in growing brands, building engaged communities, and driving fandom through social
- Strong people leader with experience managing and developing small teams
- Highly creative thinker with a track record of producing social-first, culturally relevant content that drives conversation and engagement
- Deep understanding of social media platforms, tools, and analytics including TikTok, Instagram, YouTube, and Facebook
- Ability to translate insights into creative strategies and measurable results
- Strong collaborator comfortable working cross-functionally across marketing, creative, and franchise teams
- Excellent organizational and communication skills, thrives in a fast-paced, evolving environment
- Confident working across multiple time zones including London and Los Angeles
What the job involves
- This is an opportunity to join one of the most exciting entertainment companies in the kids’ space globally. We have grown from a start-up into the home of the world’s biggest kids’ show, with a massive presence across YouTube, Netflix, and beyond, and we are now entering our next evolution as a company
- We are looking for a highly creative, strategic, and hands-on Senior Social Media Manager to lead the social presence for our biggest global franchise, CoComelon. This role is central to driving the brand’s social strategy, building brand love, and deepening our connection with families around the world
- In 2026, we are building our in-house social team, and this role will be responsible for leading and developing that team (2 to 3 direct reports) while elevating our internal capabilities to match the scale and ambition of our franchise
- You will be accountable for the overall social media vision, developing campaigns, defining the brand’s social voice, and creating content that cuts through the noise. The ideal candidate is a social-first creative who knows how to make a brand feel human, relevant, and worth talking about
- Above all, we are looking for someone who is passionate about using social media to connect with audiences, spark emotion, and build genuine brand love among parents and caregivers
- You will work closely with the Brand Marketing team and key cross-functional partners to bring our stories to life across platforms, franchises, and audiences
- Lead, inspire, and mentor a growing in-house social media team (2 to 3 direct reports) to deliver best-in-class content and community management
- Develop and implement the overall social media strategy across key platforms and territories, ensuring alignment with brand and franchise priorities
- Elevate our in-house creative capabilities by building efficient processes, playbooks, and creative standards for social content production
- Drive creative ideation, producing and overseeing social-first content that breaks through the clutter, builds emotional connection, and drives engagement
- Build authentic, culturally relevant campaigns that resonate with parents and families, fostering affinity to the CoComelon brand
- Create monthly content calendars that align with global business priorities and content launches
- Collaborate across internal teams including Platforms, CPE, Distribution, Partnerships, and Music to support campaigns and amplify content
- Partner with influencers, brand ambassadors, and agencies to extend reach and strengthen community engagement
- Track, analyze, and report on performance using social data and insights to optimize strategy
- Brief and oversee content creation including photography, video (shorts, reels, in-feed, and long-form), and copywriting
- Using data-driven insights to inform investment and strategic decisions
Our take
Moonbug Entertainment is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
The company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30B minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand has helped to raise the profile and recognisability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company HQ
Camden Town, London, UK
Leadership
John Robson
(Co-Founder & COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(Co-Founder & CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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