Senior Manager of Brand Campaigns, Toast
$121-194k
Plus equity
Point of sale and management system for restaurants
Open for applications
Point of sale and management system for restaurants
1001+ employees
Open for applications
$121-194k
Plus equity
1001+ employees
Company mission
Toast's mission is to enrich the food experience for all.
Role
Who you are
- 8+ years of experience in brand marketing or campaign management, with proven success executing integrated, multi-channel brand campaigns
- Experience building or scaling a brand marketing function, preferably in a B2B environment
- Strong project management skills with demonstrated ability to lead complex campaign initiatives from concept to measurement
- Data fluency with experience using analytics tools to measure campaign impact and optimize performance
- Experience managing campaign budgets and resource allocation across channels
- Bachelor's degree in Marketing, Communications, or related field; MBA preferred but not required
- Exceptional communication skills with the ability to influence cross-functional partners and present results to leadership
- Experience with marketing technology platforms such as Marketo, Salesforce, Google Analytics, and campaign measurement tools preferred
What the job involves
- As the Senior Manager of Brand Campaigns at Toast, you will establish and lead our brand campaigns function, translating our brand strategy into impactful marketing initiatives that drive awareness and consideration
- You'll determine how our campaigns go to market, creating measurable impact through strategic storytelling, business insights, and data-driven decisions
- This is a foundational leadership role where you'll build the brand campaigns discipline within Toast while executing tactical initiatives that bring our brand to life
- You'll partner cross-functionally with product marketing, demand generation, creative teams, and leadership, ensuring Toast is positioned as the restaurant platform of choice
- You have a strong bias for action and are able to navigate through ambiguity
- You’re excited to partner with leadership in a highly-visible role to support the needs of our business
- Your success will be measured by your ability to execute compelling campaigns that activate the Toast brand as a business driver
- Lead end-to-end campaign execution, translating Toast's brand narrative into compelling marketing initiatives that drive awareness and consideration in the marketplace
- Establish the campaign operational framework, including processes for planning, execution, measurement, and optimization that will define how brand campaigns function at Toast
- Develop and manage campaign budgets across channels, determining the optimal mix to maximize impact and ROI while achieving brand objectives
- Collaborate with leadership and the Director of Brand Strategy to ensure campaign activations align with overall brand positioning while focusing on tactical implementation
- Direct cross-functional campaign teams, coordinating resources and timelines across product marketing, creative, demand generation, and channel specialists
- Analyze campaign performance metrics and develop reporting frameworks that demonstrate impact on brand awareness and consideration
- Build and refine the testing methodology to continuously improve campaign effectiveness, applying learnings to optimize future initiatives
- Present campaign results to leadership, demonstrating the business value of brand investment and making recommendations for future approach
Our take
Running a restaurant means managing a stressful set of elements, all needing to work together seamlessly to create a good experience for diners. Toast helps to streamline processes, and puts an end to piles of paperwork, by providing a platform whereby tableside ordering, menu modifications, labour management, payroll, and more are all housed in one system that can run from a tablet.
Toast offers restaurant-grade hardware and cloud-based customisable payment solutions to serve clients from startup through to growth phase, as well as a service for established restaurants. By combining all the digital services a restaurant might need, the platform can act as the one and comprehensive solution for restaurants of any size, avoiding restaurateurs having to invest in a range of technologies.
Toast has over 70,000 restaurants on its books, from food trucks to national brands, and its mobile ordering and payment solutions have made it a recognized brand for consumers. The company's IPO in 2021 saw it valued at over $30 billion and since then, it has added more features to its product suite including wholesale and catering order tools. Toast then, has proven its place as an indispensable player in the restaurant space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2020
$400m
SERIES F
Apr 2019
$250m
SERIES E
Total funding: $899m
Company benefits
- Peer and company recognition programs
- Unlimited Vacation
- Sabbatical opportunity after five years
- Professional Development Reimbursement Program
- Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
- Various peer and company recognition programs
- 401(k) and matching
- Medical, Dental, & Vision Coverage
- Mental Health Benefits
- Subsidized backup childcare
Company HQ
Fenway–Kenmore, Boston, MA
Leadership
Steve Fredette
(President)They studied at MIT before co-founding Klick Mobile in 2009 and spending almost 7 years at Endeca. They left their Management role in June 2012 having co-founded Toast in May.
Aman Narang
(CEO)Having studied Computer Science at MIT, they worked at Endeca for 5 years. They moved from working as Product Manager to work full-time as President of Toast in 2013, having co-founded it the previous year.
Jonathan Grimm
(CTO)They also studied Computer Science at MIT before working as an Engineer for Endeca for over 4 years. They worked at Oracle for 5 months prior to co-founding Toast in May 2012.
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