Senior Demand Generation Manager, Snowflake
$141-196.3k
Plus bonus and equity plan
3 days a week in office (Menlo Park, CA)
Cloud data platform providing data warehouse-as-a-service for the cloud
Be an early applicant
Cloud data platform providing data warehouse-as-a-service for the cloud
1001+ employees
Be an early applicant
$141-196.3k
Plus bonus and equity plan
3 days a week in office (Menlo Park, CA)
1001+ employees
Company mission
On a mission to mobilize the world's data.
Role
Who you are
- The ideal candidate will embody our company values, be creative, have a collaborative work ethic, strong attention to detail, data-driven decision making, and a passion to deliver programs and projects that drive the growth and health of our business
- Minimum 5 years of experience developing & executing integrated marketing campaigns
- Experience program-managing virtual events and webinars
- Experience growing a database organically
- Experience working with third-party publications and budget management
- Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, and more
- Excellent written communication skills: you will be developing direct response copy for email and landing pages
- The ability to learn new technologies, products and systems quickly
- Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience
- Experience with and understanding of traditional, digital and emerging channels to create demand
- Industry experience is a plus!
What the job involves
- Snowflake is looking for a talented Senior Demand Generation Manager to join our industry and solution focused marketing team
- As a Senior Demand Generation Manager, you will focus on driving demand for our sales team by supporting a full-funnel strategy
- You will own and execute campaigns that include: large-scale virtual events, webinars, demos, email and more to deliver tailored messages to the market and drive optimization through frequent and ongoing testing and analysis
- You will also excel at working cross-functionally with product marketing, content teams, and the Snowflake partner ecosystem
- Program Management: Oversee planning, execution and optimization of an industry vertical. Work closely with a cross-functional team to deliver impactful marketing programs
- Campaign Management: Oversee the planning, execution and optimization of multi-channel demand generation campaigns, including webinars, virtual events, email marketing, content marketing, paid advertising, and nurturing. strategy for emerging industries. Work with industry marketing leads to support and scale sub-industries including targeted messages and content
- Ecosystem: Work with industry leading publications to increase inbound lead flow. Responsible for understanding key industry trends, top publications, industry specific Snowflake solutions, and key partners
- Reporting: Set key performance indicators (KPIs), drive pipeline and measure growth in order to ensure the success of ongoing integrated campaign activities. Monitor and optimize paid programs to ensure best return on investments
- Implement testing methodologies: To enhance the demand creation process, including response and conversion rates. Share best practices with the greater demand generation team
Our take
Developed as a fresh alternative to the archaic systems of data governance and information silos, Snowflake is a frictionless cloud data platform that removes the barriers preventing organizations of all sizes from unleashing the true value of their data.
The company equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications.
Major competitors include Azure, SQL and AWS, and Snowflake has managed to keep ahead of the competition, cementing itself as a global force. Across its 1300+ partners, the company's cloud manages over 250PB of data (with more than 515 million data workloads running every day). Its continued focus on product R&D and partnership expansion have Snowflake well-positioned to manage itself amidst the competition.
Freddie
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2020
$479m
LATE VC
Oct 2018
$450m
LATE VC
Total funding: $1.4bn
Company benefits
- Comprehensive health insurance plans
- Health savings accounts
- Robust retirement plans
- Life and disability insurance
- Weekly online lunch and learns
- Virtual workout classes
- Ergonomic work-from-home equipment
- On-demand mental health and wellness programs
- Fertility benefits and family planning resources
- Generous time-off and various leave plans
- Onsite and Remote Work
- Employee discounts and pre-tax selections
- New hire equity + Employee Stock Purchase Plan (ESPP)
- Quarterly bonus or commission program
Company values
- Put Customers First - We only succeed when our customers succeed
- Integrity Always - Be open, honest and respectful
- Think Big - Be ambitious and have big goals
- Be Excellent - Quality and excellence count in everything we do
- Get It Done - Results matter. Work hard and smart
- Own It - Build our product and our company like it’s yours, because it is
- Make Each Other the Best - Treat people with kindness and respect
- Embrace Each Other's Differences - Accept and appreciate everyone from every walk of life
Company HQ
Bozeman, MT
Articles
Leadership
Benoit Dageville
(Co-Founder)Benoit, a leading expert in parallel execution and self-tuning databases, founded Snowflake after 10+ years at Oracle as a lead architect. He holds a PhD in Computer Science and has 270+ patents.
Thierry Cruanes
(Co-Founder)Thierry is a leading expert in query optimization and parallel execution. He has a PhD in Computer Science with a focus in Database Systems and is a named inventor on 200+ patents.
Salary benchmarks
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Diversity, Equity & Inclusion at Snowflake
- At Snowflake, embracing each others’ differences is a core value of our organization. We recognize and appreciate the importance of creating an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. Promoting the values of diversity and fostering an inclusive workplace culture takes each of us working together, caring deeply, and acting intentionally.
- Since Day 1, Snowflake and its culture belong to each of us, We “own it.” Owning it means we continually look for ways to improve and it’s in that spirit that our Diversity Council was formed. Our Council spans every functional area with an eye towards diverse representation across a range of demographics - 50% female, 50% persons of color, 21% LGBTQ, 7% persons with disabilities, and four generations. The Council narrowed in on three priority areas to focus our initiatives and impact positive change.
- 1. Enabling employee and community readiness by creating focus groups and using data to reveal deeper insights into our community and our specific needs and challenges to guide our future efforts and target initiatives.
- 2. Empowering employees’ voices by organizing outlets for conversation, spotlighting different employee stories, building mentorship programs, and supporting cultural inclusion.
- 3. Building external partnerships to broaden demographic representation in our candidate pipeline and educational partnerships to enable equitable opportunities for generations to come.
- As a company of action, we are committed to managing and measuring our forward progress around diversity and inclusion. And because we are a data company, the approach of gaining insights from the data, setting targets, measuring results, and iterating is in our DNA. We have put in place the foundational groundwork to ensure diversity, equity, and inclusion for right now and for the future of Snowflake.
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