Product Marketing Manager, YipitData
$125k
OTE
$79k
BASE
+ 10% Bonus + Equity
More information about location
Alternative data driven market & investment research firm
Job no longer available
Alternative data driven market & investment research firm
501-1000 employees
Job no longer available
$125k
OTE
$79k
BASE
+ 10% Bonus + Equity
More information about location
501-1000 employees
Company mission
To usher in the new era of market research.
Role
Who you are
- You have 2+ years of experience in product marketing, GTM strategy, sales or product enablement, or market research — ideally in roles that blend strategy, storytelling, and data. Experience with alternative data or financial research and an understanding of investor workflows is a strong plus
- You’re skilled at turning complex insights into clear, compelling narratives that help teams and clients understand product value and differentiation
- You thrive in cross-functional environments, collaborating closely with product, research, and revenue teams to align messaging, support client conversations, and drive successful go-to-market execution
- You balance strategic thinking with a strong bias for execution, moving quickly from insights to action
- You’re motivated by measurable impact, such as driving product adoption, client engagement, and revenue growth
- You’re energized by learning new industries, products, and market dynamics, and you adapt quickly in evolving environments
What the job involves
- We’re looking for a cross-functional Product Marketing Manager to drive our go-to-market strategy and monetization of our investor research products. This entails product launch strategy and planning, product marketing & positioning, sales enablement, performance tracking, and domain knowledge of key sectors to be able to drive adoption of our product
- This role sits at the intersection of Product, Sales, and Marketing, ensuring that our go-to-market motions are coordinated, impactful, and aligned with our broader narrative to investors. The Product Marketing Manager role combines strategy, storytelling, and execution — ultimately driving adoption, revenue, and positioning clarity
- The Product Marketing Manager will own the content and GTM engine that connects our data products and research to the investor market — helping our teams tell a consistent, differentiated story that drives awareness, adoption, and revenue growth
- Additionally, the Product Marketing Manager will work with Research, Sales, and Marketing to ensure effective communication across the departments. These efforts include summarizing key takeaways from product updates and providing client-ready communication when impactful events create urgency to use our product
- Build trust with prospective customers by sharing valuable product insights and helping create strong, credible partnerships across the Revenue team
- Become a domain expert on investor debates, key questions, data sources, methodologies, and how our products are positioned against competitors
- Support Research, Product Development, and Revenue teams by translating complex product and market knowledge into clear, compelling messaging
- Communicate your expertise to prospective clients through calls, webcasts, and marketing materials—explaining product value, handling objections, and answering detailed questions
- Highlight how our offerings stand out in the market by clearly articulating differentiation and helping prospects understand why our products matter
- Shaping and executing go-to-market strategies for data-oriented products and deliverables
- Translating research and product insights into client-ready, investor narratives
- Driving product adoption and monetization within investor markets
- Partnering cross-functionally to align product, marketing, and sales
Our take
Annual expenditure on data sets amongst US asset managers has grown to over $1 Billion since the turn of the decade, and is only increasing. Alternative data providers like YipitData are providing answers to such investors.
By focusing on disruptive, digital-first sectors, the company provides maximum value to their clients. This is because, in recent times, many of the highest-growth opportunities have been the hardest to price. by supporting this pricing, YipitData is a stand-out.
Thus, the company has emerged as a leading provider of highly accurate and detailed research and analytics in the rapidly evolving landscape of disruptive and digitally enabled sectors. With an impressive client base in the hundreds, and significant funding behind it, YipitData is poised to expand innovation and venture into new markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2021
$475m
SERIES E
May 2019
$85m
LATE VC
Total funding: $577m
Company benefits
- Flexible work hours
- Flexible vacation
- Generous 401K match
- Parental leave
- Team events
- Wellness budget
- Learning reimbursement
Company HQ
Midtown Manhattan, New York, NY
Leadership
Vinicius Vacanti
(Founder & CEO)Prior to YipitData, they were an Associate at Quadrangle Group and an Analyst at The Blackstone Group.
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