Lead Product Marketing Manager, Amperity
$170-230k
Offers stock options
3 days a week in office
Customer data platform
Be an early applicant
Customer data platform
201-500 employees
Be an early applicant
$170-230k
Offers stock options
3 days a week in office
201-500 employees
Company mission
To help every brand turn complex customer data into business value.
Role
Who you are
- 12+ years of B2B product marketing experience in data infrastructure, MarTech, or SaaS
- Experience marketing identity resolution, data integration, or customer data platforms
- Translate technical capabilities into messaging for different personas (data teams, marketers, IT)
- Experience creating excellent storytelling, writing, and presentations
- Collaborative partner who loves working across product, sales, and marketing
- Prior experience with customer research, segmentation, and competitive analysis
What the job involves
- We're looking for a Lead Product Marketing Manager to oversee positioning, messaging, and go-to-market strategy for the heart of our platform—our industry-leading identity resolution and Customer 360 capabilities
- This role is ideal for a hands-on marketing leader who excels at the intersection of product and storytelling, and who knows how to translate deep technical value into unique market impact
- You'll report to the VP, Product Marketing and partner with product, sales, and customer success to bring our identity offerings to life through use-case-driven solutions and GTM plays that align with how our customers buy and use our platform.
- Craft unique messaging and storytelling for identity resolution Translate complex concepts like probabilistic and deterministic matching, data stitching, and entity resolution into clear, value-oriented narratives that resonate with both technical and business audiences
- Define industry-specific solutions grounded in customer needsPackage Amperity's identity and Customer 360 capabilities into solutions that solve high-value challenges in industries like retail, travel, hospitality, and, and financial services
- Build and scale use-case-driven GTM plays Operationalize go-to-market motions with care for priority use cases, providing sales and field teams with messaging, personas, materials, and intel to guide deal velocity and difference
- Fuel demand generation and product adoption Work with Growth and Corporate Marketing teams to ensure our identity and Customer 360 value props are front and center in campaigns, webinars, events, and customer stories
- Be the voice of the customer in roadmap planning Partner with product managers to shape the roadmap through insights from sales calls, competitive research, analyst interactions, and voice-of-customer programs
Our take
Businesses require certain data to build customer loyalty, and Amperity is a company that aims to deliver this data. Its platform combines data from multiple sources into a unified customer profile, allowing its clients to better understand and serve their customers.
Because of the nature of this data, Amperity concentrates on large customer-focused enterprises, with hundreds of clients including Starbucks, Alaska Airlines, Crocs, Under Armour, and Patagonia. Despite competition from the likes of Twilio’s Segment, Epsilon Independent, ActionIQ, and Redpoint Global, Amperity is seen as an established player in the customer data platform market, which is worth more than $4.5 billion.
Following a $100 million funding round, while watching revenue grow 200% in mid-2021, the company hit unicorn status, proceeding to set its sights on international expansion. It has since strengthened its executive team and opened a new office in London - though, like many of its peers, the economic downturn has caused the company to undertake two rounds of layoffs within half a year. Despite this, the company remains positive as it targets new growth and partnerships in Europe.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$100m
SERIES D
Jul 2019
$50m
SERIES C
Total funding: $187m
Company benefits
- Stock options - Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position
- 100% employee healthcare coverage
- Transportation subsidies
- A comfortable work environment with plenty of snacks
- Events and activities, both in-person and remote
- Self-managed PTO
- The flexibility to do your best work in the way that works for you
- Inclusive environment where you'll be challenged to find and unlock your full potential
- World-class people driving for excellence
Company HQ
Central Business District, Seattle, WA
Leadership
Kabir Shahani
(Co-Founder)They worked as PM of Avanade before co-founding Appature in 2007, where they spent 6 years as CEO. They worked as VP at IMS Health for 2 years before co-founding Amperity in January 2016. Stepped down as CEO in Feb 2022.
Derek Slager
(CTO & Co-Founder)Having worked as a Software Engineer for a decade, they spent 6 years as VP of Development at Appature. They left their IMS Health role in November 2015 to co-found Amperity in January 2016.
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