In-house Social Creator, Tracksuit
$110-125k
+ Employee Share Option Program
Brand tracking dashboard
Be an early applicant
Brand tracking dashboard
201-500 employees
Be an early applicant
$110-125k
+ Employee Share Option Program
201-500 employees
Company mission
To get brand data in every boardroom.
Role
Who you are
- If you dream in memes, eat internet trends for breakfast, and can translate complex ideas into shareable, human-led content, you'll thrive here
- You're just as happy in front of the lens as deep in the edit, and you're allergic to buzzwords, jargon, and anything that smells like content-factory volume over real creative instinct
- A portfolio full of lols: engaging video storytelling made end-to-end, not just edited from someone else's brief or ideation
- Demonstrated autonomy: you identify opportunities and ship without much oversight
- A natural instinct for internet culture and trends, with the ability to leverage them authentically for brand communication
- Strong editorial judgement, turning complex data or technical topics into simple, compelling social content
- Thinks in memes, talks like a real person, and is allergic to buzzwords and industry jargon
- Possible background in media or journalism, building your own audience online, or a side hustle built around storytelling; open to raw talent from adjacent fields (comedy, UGC, consumer brands, and beyond!)
- No B2B background required, and it might even help if you don't have one
- You're a maker. A storyteller. A one-person production crew who can turn a spark of an idea into a piece of content that stops the scroll and makes people feel something. Whether you're filming in the wild, building it in the studio, or conjuring the impossible with AI, you bring stories to life with skill, instinct, and unexplainable joy
What the job involves
- You'll take an idea from concept through to execution across multiple formats, mainly video, with a high level of craft
- Every week we publish the Inside Track, a feed of the biggest and most interesting brand metric movements across our data set. Your job is to take numbers most companies would bury in a slide and turn them into something people actually want to watch, laugh at, or share
- Think: Claude quietly outpacing ChatGPT on awareness growth over the last twelve months, and finding the meme, the angle, or the internet-culture moment that makes that land
- You'll also play a lead creative role on our major global campaign activity throughout the year. This is a critical seat at the Tracksuit Studio table, a lean but mighty creative engine centralised out of New York. You'll work alongside a Video Editor, a Staff Writer/Editorial Manager, and a Social Media Manager, all reporting into the Head of Brand
- This role owns idea-to-finished-video, in front of and behind the camera. The Social Media Manager handles channel strategy, scheduling, and community management, so you can focus on making things that stop the scroll
- We don't operate in a category where we're saving lives, so the risk of being boring is higher than the risk of saying something a bit weird. We want you to push the boat out
- Take Tracksuit's weekly brand data insights (the Inside Track) and turn them into culturally relevant, funny, insightful video content
- Go from idea to live quickly, without getting stuck in approval layers, maintaining a high pace that gives you real-world feedback rather than chasing content-factory volume
- Play a lead creative role on major global campaign activity throughout the year
- Repurpose longer-form content (blog posts, videos, interviews) into concise, compelling, social-first formats designed for maximum share-ability and “Mom I made this!” pride
- Use your good taste and creative instinct to spot cultural and social trends before they peak (or after, if that's the vibe) and know how to leverage them authentically for the brand
- Entertain first, educate second, knowing people remember how content made them feel more than what it told them
- Help grow Tracksuit's US audience, leading the charge on our mission to become a media company that happens to sell software
Our take
A stellar marketing strategy is a must-have for brands these days, but it can be a struggle to measure whether their approach and effort are paying off. This is where Tracksuit comes in, with its dashboard to track brand health, demonstrate return on marketing spend and answer the question, "Is what we're doing working?"
With Tracksuit's dashboard, users can toggle through different views of their data, such as funnel, profile and timeline - all combining to supply a comprehensive look into where their marketing strategy is working vs not. Where the company stands out is in how digestible it has made this information, allowing marketing teams to make impactful changes in record time.
It's an exciting approach to a problem that many businesses are keen to fix, which gives Tracksuit a broad pool of potential clientele. The company has received significant investment across a few rounds, the latest of which is being used to officially launch into the US and UK markets, expand research and platform capabilities, and democratise previously unavailable markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2025
$24.6m
SERIES B
Feb 2024
$12.9m
SERIES A
Total funding: $41.8m
Company HQ
Auckland CBD, Auckland, Auckland
Leadership
Matthew Herbert
(Co-Founder & Co-CEO)Previously Head of Business Development at Mish Guru, and Christchurch City Lead for Uber. Also the former President of the University of Canterbury Commerce Society (UCOM), and worked in Marketing and Promotions at MediaWorks NZ.
Connor Archbold
(Co-Founder & Co-CEO)Partner at Previously Unavailable, and Flock Angel (Scout) at Blackbird. Was a Growth and Operations Consultant for 5 years, and before that was COO at Mish Guru.
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