Product Marketing Manager, Dotdigital
Offers share rewards
Office located in London Bridge
Omnichannel marketing automation platform
Be an early applicant
Omnichannel marketing automation platform
201-500 employees
Be an early applicant
Offers share rewards
Office located in London Bridge
201-500 employees
Company mission
To empower marketers to achieve their goals in faster and smarter ways.
Role
Who you are
- 3 years+ working in a MarTech environment. Understanding the ins and outs of marketing automation platforms and the needs of marketing teams using these tools is critical
- Experience working in a marketing role, where you’ve had to create marketing materials, write messaging and send comms
- Confidence working with tech including Powerpoint, Hubspot (or similar CRMs), Intercom, Adobe InDesign, Zoom, Dropbox, Outlook and Dotdigital (full training will be provided, but previous experience is an advantage)
- You love collaborating and working with people across all teams, at all levels
- You’re curious and enjoy learning about our platform and the wider MarTech industry
- Great at prioritisation, effectively managing your daily workload based on impact and effort
- Strong project and stakeholder management skills, with the confidence to flag risks early
- Superb communication skills (verbal and written) and presentation skills
- A keen eye for detail
What the job involves
- As Product Marketing Manager you’ll lead on product marketing initiatives for Dotdigital’s marketing automation platform, becoming an expert on our customers, product, and competitors. You’ll provide go-to-market teams with messaging, materials, insights and enablement to help attract, retain, and grow our customers
- Become an expert on Dotdigital’s customers (marketers) and the problems our platform solves for them
- Turn your knowledge of our customers and product into punchy marketing messaging
- Lead on go-to-market (internal and external) for new product releases
- Closely monitor what’s going on in the industry and translate this into tangible competitive insights and battlecards
- Create and update marketing materials (presentations, one pagers, fact sheets, etc) for sales, partnerships and customer success teams
- Tailor messaging and content to support the needs of our global teams and customers
- Send service communications, translating sometimes technical updates into clear language
- Work closely with Customer Marketing on plans to drive usage of platform features
- Build great relationships with product, marketing, sales, partner and customer success teams
- Proactively evaluate the impact of your work based on agreed KPIs and customer feedback
Application process
- 15min Screening Call with Team Talent
- 30 minute call with Head of Product Marketing
- 45 minute call with Senior Product Marketing Manager and Product Manager
- Set task
- 1 hour interview inc. task with Head of Product Marketing, CMO and another leader
- Contact: Jay Ellard, Talent Acquisition Specialist – People
Salary benchmarks
Our take
Dotdigital builds an omnichannel marketing solution for B2C, B2B, and NFP marketers. The company serves thousands+ of brands around the globe, counting British Airways, Royal Aeronautical Society, Barbour, Accolade Wines, and City & Guilds among its clients.
Marketers using Dotdigital can create hyper-targeted marketing campaigns that increase businesses' marketing ROI, boosts sales revenue and attracts more qualified leads. What's more, Dotdigital sets itself apart by being the world’s first carbon-neutral marketing automation platform.
Dotdigital's main priority is developing new data-driven digital marketing features in order to increase its customer base. New product launches and strategic investments are key to the company's continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Wellbeing reward
- Paid Sick Leave
- Healthcare
- Medical Cashplan
- Paid Eye Tests
- Annual performance bonus or commission plan
- Loyalty reward
- Employee of the year
- Dotdollars rewards
- Referral schemes
- ShareBuy and ShareReward Schemes
- Dotdigital day
- Enhanced parental leave
- Volunteering
- Christmas holiday closedown
Company HQ
London, UK
Leadership
Simon Bird
(Co-Founder)Previously studied Computer Science at Royal Holloway, University of London. Co-Founded Dotdigital after graduating in 1999.
Tink Taylor
(Co-Founder & President)Since co-founding Dotdigital, became an Email Marketing Council Member for DMA in 2006 for 15 years. They have also been an E-communications Council Member for 6 years at IAB.
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