Experiential Marketing Lead, Waymo

• 10+ years in an event specific role leading high-impact experiences in the region
• Deep knowledge of the region’s experiential landscape, with a strong understanding of regional event trends, audiences, and cultural nuances
• Extensive network of relationships across the events industry, including production partners, festivals, trade shows, conventions, venues, and key vendors
• Strong experience leading cross-functional teams and managing employees, contractors, and agency partners to successfully deliver against campaign and event objectives
• Proven experience in executing a wide variety of large-budget consumer experiences in the tech landscape. Large scale activations at consumer facing festivals, trade shows, and industry events are a must
• Exceptional project management and organizational skills, with the ability to manage multiple complex initiatives simultaneously

Desirable

• On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology
• In this hybrid role based in London, you will report to the Global Experiential Marketing Lead
• Lead EMEA-based experiential marketing initiatives, overseeing the research, identification, strategic development, and end-to-end execution of large-scale programs and experiences
• Serve as the steward of Waymo’s brand vision across all EMEA-based experiential initiatives, translating brand strategy into immersive, world-class experiences that foster public trust in autonomous technology
• Drive and champion cross-functional event collaboration across Product, Marketing, Public Policy, Operations, and other organizational teams, ensuring alignment on priorities, clear roles and responsibilities, and seamless coordination of internal and external partners
• Oversee talent, executive, policymaker, and guest relations across all experiences, including pre- and post-event communications and onsite management, ensuring stakeholders are informed, engaged, and supported throughout the event lifecycle
• Manage program budgets with attention to detail, optimizing resource allocation and vendor negotiations to deliver premium activations with high cost-efficiency
• Develop and maintain event KPIs and success metrics to evaluate program impact, track performance against objectives, deliver comprehensive post-event reporting, and drive continuous optimization through actionable insights and key learnings