Manager of Demand Generation & Digital Marketing, Odeko

• We are seeking a creative and results-driven Manager of Demand Generation & Digital Marketing to drive awareness, engagement, and conversion for Barista Underground (BU)
• The ideal candidate is data-driven, has a strong digital marketing background, and possesses a creative mindset with experience in design or content creation
• 5+ years of experience in digital marketing, demand generation, or paid media
• Proven ability to develop and execute paid digital campaigns across multiple channels
• Experience in managing creative design and copy output, creative copy development, and brand management is strongly preferred
• Strong analytical skills with experience optimizing ROAS, CAC, and campaign engagement metrics
• Experience managing agencies and working with third-party marketing partners
• Proficiency in digital marketing tools and platforms, such as Meta Ads Manager, Google Ads, Klaviyo, and HubSpot
• Ability to create marketing content that resonates with target audiences and drives engagement
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Excellent communication and collaboration skills to work cross-functionally with internal and external teams

Desirable

• This role is responsible for managing our eCommerce demand generation agency and executing digital marketing campaigns, optimizing paid media performance and developing compelling content to enhance customer acquisition and retention
• The Manager of Demand Generation & Digital Marketing will be responsible for the execution of paid media, content creation, and digital campaigns to drive eCommerce growth
• This role will work cross-functionally with internal teams and external agencies to implement digital marketing initiatives, optimize ad performance, and manage the Vendor Advertising Program (VAP)
• A key focus will be on campaign performance metrics such as ROAS, CAC, click-through rates, and email engagement
• Develop and execute digital ad campaigns for BU across paid social, search, and display channels with our external digital ads agency
• Create and design compelling marketing content in collaboration with internal teams, ensuring brand consistency and audience engagement
• Build and manage a seasonal marketing calendar, aligning campaign execution with key sales periods and product launches
• Optimize campaign performance by analyzing ROAS, CAC, click-through rates, and email open rates, making data-driven adjustments as needed
• Develop and manage email marketing campaigns, improving engagement and conversion through segmentation and A/B testing
• Collaborate with the eCommerce manager to ensure digital marketing efforts align with overall site experience and customer journey