Senior Lifecycle Marketing Manager, NYMBUS
$85-110k
+ Equity and annual cash bonus
Digital banking technology solutions
Open for applications
Digital banking technology solutions
201-500 employees
Open for applications
$85-110k
+ Equity and annual cash bonus
201-500 employees
Company mission
To provide the access, experience, and value needed to enable great financial services for all.
Role
Who you are
- You bring deep fluency in martech and CRM data models to hold technical partners accountable where they exist, and to build and run programs directly where they don't
- You serve as the subject matter expert who translates complex banking product capabilities into clear, high-impact marketing narratives that move members through the lifecycle
- Deep command of martech/CRM data models (e.g., Salesforce, Adobe, etc.); ability to interpret data and hold technical partners accountable for setup, without requiring day-to-day platform manual labor
- Proven background in driving outcomes for complex, multi-client or multi-brand environments
- Proven track record designing and executing post-acquisition lifecycle programs that measurably improved activation, engagement, cross-sell, and retention rates
- Proven ability to operate in a fast-paced environment, with experience managing cross-functional workflows and competing client priorities simultaneously
- Experience operating as a player-coach—capable of owning strategy while personally building and executing programs, particularly in lean or fast-scaling environments
- Strong command of member segmentation, behavioral targeting, and lifecycle-stage-based personalization across digital channels
- Operational mindset with experience scaling teams via SOPs, documentation, and Agile/Jira governance
- Passionate about the financial industry, marketing, innovation, and technology
- Minimum of 7 years of progressive experience in digital marketing, with demonstrated expertise in finance and e-commerce; prior experience leading or mentoring a team preferred
- Exceptional communication, organizational, and program management skills, with experience managing competing priorities across multiple clients and stakeholders simultaneously
- Highly autonomous operator who leads with initiative, sets direction without waiting for instruction, and instills that same drive in the people around them
What the job involves
- The Sr. Manager, Lifecycle & Engagement serves as a critical client growth partner for Nymbus Labs
- This is a strategic, hands-on lifecycle position dedicated to owning the full post-acquisition member lifecycle—onboarding, activation, engagement, cross-sell, and retention—for our Nymbus Labs clients
- This is a player-coach role: you will both architect the strategic frameworks that drive member lifetime value and personally execute campaigns, automations, and programs across the portfolio
- OBJECTIVES OF ROLE
- Own the overall strategy to increase the lifetime value of account holders
- Simplify and translate complex technical/banking product capabilities into high-impact marketing stories that accelerate the sales cycle
- Increase funding rates for new account holders
- Increase deposit and loan volumes of account holders
- Increase product utilization of account holders
- Nurture, engage, and educate account holders to increase retention rates
- Lifecycle Strategy & Journey Design
- Own the post-acquisition member lifecycle strategy across onboarding, activation, engagement, cross-sell, and retention—designing the journey framework, trigger logic, and success metrics for each stage
- Design and manage 30/60/90-day onboarding programs that drive account funding, first-product activation, and early engagement habits for new members
- Build and optimize cross-sell and upsell programs that progress members up the product ladder—from core account to deposits, loans, and ancillary products
- Develop retention and win-back programs using behavioral signals and churn risk indicators to intervene before member attrition occurs
- Own the member segmentation framework—behavioral, product-usage, and lifecycle-stage-based—that underpins all downstream programs and personalization strategies
- Campaign Execution & Marketing Automation
- Own the strategy and hands-on execution of email, push, and SMS marketing programs across multiple client brands, including ad-hoc communications, advanced marketing automation, and nurture campaigns
- Build, test, and optimize automated lifecycle journeys directly within marketing automation platforms
- Set quality standards and ensure consistency across all client programs; document SOPs and playbooks that scale best practices across the portfolio
- Analytics, Measurement & Optimization
- Partner with marketing leadership to design and own client reporting frameworks that deliver actionable insights and clearly communicate performance against strategic objectives
- Synthesize cross-channel performance data, surfacing trends, diagnosing root causes, and driving data-informed optimization decisions with urgency and precision
- Define measurement frameworks and govern campaign tracking infrastructure—including UTM standards, website tagging strategies, and analytics configuration—to ensure governance and data integrity across all client programs
- Growth & Innovation
- Proactively scout and champion new lifecycle marketing opportunities across the client portfolio, leading cross-functional collaboration to develop, prioritize, and activate initiatives that deliver measurable business impact
- Champion AI-driven marketing innovation, integrating predictive analytics and machine learning into lifecycle strategy and campaign execution
Our take
Nymbus is a leading provider of banking technology solutions that enables banks and credit unions of any size to achieve digital innovation and growth. The company’s financial solutions ensure its clients can quickly launch full-service digital banks, and/or convert existing banks/credit unions to the Nymbus ecosystem, while safely deploying a range of risk-free solutions at scale.
By enabling its users to optimize their digital growth strategies, Nymbus has solidified its position as a highly attractive alternative to legacy business models as it opens the door to capturing a new niche of customer segments that would be otherwise unobtainable.
Nymbus is well positioned to keep building on this momentum as more banks and credit unions look for simpler, faster ways to modernize. Its growing list of partnerships, new features, and industry recognition show that it's not just keeping up with change but helping drive it. As the demand for seamless digital experiences continues to rise, Nymbus is likely to play an even bigger role in shaping how everyday banking works, making it easier for institutions to compete and for customers to manage their finances.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2023
$70m
SERIES D
Aug 2021
$3m
LATE VC
Total funding: $178m
Company benefits
- Employer Subsidized Medical and Dental Insurance
- Healthcare and Dependant Care Flexible Spending Accounts
- Nymbus Awards and Recognition
- Retirement Plan Services / 401(k)
- Parental and Disability Leaves
- Time Off and Company Holidays
- Flexibility of being Fully Remote
- Collaborative Environment
Company HQ
Downtown, Jacksonville, FL
Leadership
Jeffery Kendall
(CEO & Chairman)Jeffery is current a Member of the Forbes Finance Council and YPO. Prior to joining Nymbus in 2020, he was an Executive VP of North America at Temenos. He also spent over 8 years at Kony in various roles, including Executive VP & GM.
Jeffrey Fonda
(CFO)Prior to joining Nymbus in 2024, Jeffrey was the CFO at DotCom Therapy and a VP of Finance at Mortgage Cadence.
Ed Gross
(CPO)Ed joined Nymbus in 2020 as an SVP of Product Design, moving into the role of Chief Product Officer in 2025. Previously, he was a Senior VP of UX & Design at Temenos. He also spent over 8 years at Kony in various roles, including Senior VP of Product & UX.
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