Product Marketing Lead, SWORD Health
Payor
$136.4-214.4k
This range includes base, variable and equity.
More information about location
Connecting physical therapists with technology
Posted today
Connecting physical therapists with technology
1001+ employees
Posted today
$136.4-214.4k
This range includes base, variable and equity.
More information about location
1001+ employees
Company mission
To free 2 billion people from pain.
Role
Who you are
- AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work
- Explorer (Level 1) — Uses AI daily to boost personal productivity
- Builder (Level 2) — Creates workflows and tools that elevate the whole team
- Integrator (Level 3) — Embeds AI into products and processes at scale
- Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role
- Category-Building Energy: 8+ years of B2B Product Marketing experience, with a track record of launching new products, crafting compelling narratives, and driving complex GTM activation
- Payor Ecosystem Domain Alignment: Deep experience marketing into healthcare payors, specifically Health Plans, Public Sector/Government programs, or Labor/Trust Funds. You understand medical management, health plan procurement, and member engagement dynamics
- Mastery of Positioning: Exceptional ability to take complex, cutting-edge technology and translate it into clear, credible, clinical, and financially persuasive value propositions for payor buyers
- Campaign & Execution Chops: A proven bias for action. You love taking campaigns from napkin sketch to market launch, measuring success by pipeline impact, deal velocity, and contract wins
- Cross-Functional Influence: Exceptional emotional intelligence and clarity to work alongside high-powered GMs, Product Managers, and Commercial executives
- Scrappy & Strategic: You can step back to look at macro payor category positioning, but you get equally excited about getting into the weeds to build a killer pitch deck or refine an RFP narrative
- AI-Augmented Marketer: You don't just market AI, you use it. You actively leverage modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and scale your content output without sacrificing quality
What the job involves
- We are looking for an ambitious, sharp, and execution-minded Product Marketing Lead to help build, define, and scale the future of AI Care across the Payor ecosystem, including Health Plans, Public Sector/Government entities, and Labor & Unions
- There has truly never been a better time to be a product marketer at Sword.
- We are actively launching category-defining products, expanding our platform capabilities, and completely redefining how care is delivered at population scale.
- In this role, you will be the primary GTM strategist and storytelling engine for our Payor business, taking a breakthrough AI platform narrative and turning it into hyper-resonant, high-converting commercial realities for health plan executives, medical directors, public sector procurement, and union trustees
- You aren't just selling a vendor solution; you are establishing a brand-new category in healthcare for the largest, most complex risk-bearing organizations in the country.
- You will be the connective tissue between our General Managers (our resident product experts), Payor leaders, and Marketing execution teams
- This is a high-impact, hands-on IC role designed for a PMM who thrives on navigating intricate healthcare ecosystems.
- You will partner directly with GMs to package our expanding platform, craft crisp value propositions for multi-stakeholder committees, and launch end-to-end campaigns that drive massive adoption.
- If you want to put your name on a category-defining brand while shipping high-leverage GTM work every single week—this is your sandbox
- GM Co-Pilot: Partner hand-in-hand with General Managers to translate complex AI Care platform capabilities into compelling solution packages tailored to Commercial Health Plans, Public Sector, and Labor/Unions
- Packaging & Contracting Alignment: Take our overarching AI Care story and turn it into clear product packaging, value-based models, and solution offerings designed for payor contracting, ASO/FI structures, and trust fund requirements
- Actionable Buyer Mapping & Sales Plays: Map the complex payor buying matrix and translate those insights into actionable sales playbooks, RFP narrative blocks, pitch tracks, and objection toolkits that accelerate long-cycle payor deals
- Tailored Value Prop Development: Build sharp, differentiation-focused messaging frameworks that clearly articulate population health impact, cost-of-care reduction, accessibility, and clinical outcomes for payor audiences
- Rapid Messaging & Asset Testing: Continuously test, iterate, and refine positioning across payor channels, health plan pitch meetings, and RFP responses based on real-time market feedback
- High-Impact Content Creation: Own the production of Payor GTM assets end-to-end, from executive pitch decks and clinical impact summaries to RFP content blocks and partnership guides
- Full-Funnel Payor Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from product drops to targeted push campaigns timed around payor planning cycles and trust fund cycles
- Payor Sales Enablement: Equip the Payor Commercial team with value props, sales plays, and pitch materials needed to win deals faster and at higher contract values
- Cross-Functional Execution: Work across Demand Gen, Brand, Events, and GMs to build orchestrated GTM pushes that build pipeline and cement our leadership in the employer market
Our take
For a number of reasons including cost, only about 30% of patients complete their physical therapy regimens. This results in millions of people not receiving the full breadth of care they need to reach full recovery. And physical therapy practices are missing out on a massive amount of revenue potential.
SWORD Health’s clinical-grade virtual therapy platform pairs physical therapists with FDA-listed wearable technology to deliver personalised treatment plans that are more effective, easier and less expensive than traditional physical therapy. This encourages patients to complete their regimes and allows practices to bolster their income.
The company works with international insurers, health systems and employers, with clients from the Fortune 100 and 500 lists. It is the fastest-growing MSK company and a double-Unicorn, now valued at $4 billion. With a rapidly growing US market, it's using impressive funding to continue its foundational AI model development and expand into ever more areas of healthcare.
Steph
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Jun 2025
$40m
LATE VC
Jun 2024
$30m
LATE VC
Total funding: $367.7m
Company benefits
- A stimulating, fast-paced environment with lots of room for creativity
- A bright future at a promising high-tech startup company
- Career development and growth
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
- A stimulating environment with room for creativity
- A flexible environment where you can control your hours (remotely) with unlimited vacation
- Access to our health and well-being program (digital therapist sessions)
- Remote or Hybrid work policy
Company HQ
Chelsea, New York, NY
Leadership
Virgílio Bento
(Co-Founder & CEO)Co-Founder of EX Capital. Received their PhD in Electrical Engineering from the Universidade de Aveiro.
Márcio Colunas
(Co-Founder & CSO)Co-founded EX Capital and Findster Technologies. Previously worked as an Analyst/Software Engineer at Neuroinova, and was a Researcher at the Universidade de Aveiro.
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