Senior Growth Analyst, Scribd
Marketing Campaigns
$76-149.5k
Actual salary range is dependent on location. In Canada, the reasonably expected salary range is between $95,500 CAD to $142,000 CAD. Offers Equity.
More information about location
E-book and audiobook subscription service
Be an early applicant
E-book and audiobook subscription service
201-500 employees
Be an early applicant
$76-149.5k
Actual salary range is dependent on location. In Canada, the reasonably expected salary range is between $95,500 CAD to $142,000 CAD. Offers Equity.
More information about location
201-500 employees
Company mission
To revolutionize the way the world reads and learns.
Role
Who you are
- You are a highly motivated and analytical individual who loves solving ambiguous business problems
- You thrive in a fast-paced and collaborative environment, where you can leverage your strong communication skills to effectively interact with executives, stakeholders, and cross-functional teams
- You are a strategic thinker who can connect the dots between analytics and business goals to uncover biggest opportunities for growth and impact
- 3+ years of experience in growth analytics or marketing analytics, with a strong focus on multi-channel campaigns
- Expertise in data analysis and visualization tools such as SQL, Python, R, or Looker
- Solid knowledge of statistical concepts, including experimental design, hypothesis testing, regression analysis, and financial forecasting
- A Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or Computer Science)
- Understanding of measurement methodologies and reporting capabilities in ad platforms like Google Ads and Meta Ads a plus
- Strong understanding of A/B experimentation, including designing and analyzing geo-lift tests
- Experience with attribution methodologies such as Marketing Mix Modeling (MMM), multi-touch attribution, or position-based attribution is a strong plus
- Exceptional communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations for technical and non-technical stakeholders
- Experience with agile workflows and collaboration across creative, engineering, and marketing teams
- A passion for analyzing user behavior and proven ability to combine marketing and campaign data with customer-level data to understand key drivers of performance
What the job involves
- We are seeking a talented Senior Growth Analyst to join our team, a role that will directly enable the success of our marketing campaigns across Scribd's three brands; Scribd, Slideshare and Everand
- This position focuses on developing insights to optimize multi-channel campaigns, measuring their effectiveness, and driving growth across our subscription an ads-based business
- This role will partner closely with our Product, Marketing, and Data Science teams to shape strategies that promote brand awareness, increase brand familiarity, and drive user acquisition through innovative marketing initiatives and effective measurement and analysis
- Collaborate with growth product, marketing, and creative teams to establish new measurement frameworks, analyze and refine multi-channel marketing strategies, focusing on paid and organic campaigns
- Evaluate the effectiveness of campaigns such as multi-channel brand campaigns. Including video, influencer programs, activation campaigns, and social content
- Conduct in-depth analyses of campaign performance, measuring KPIs such as brand familiarity, user acquisition, and conversion
- Provide actionable insights to stakeholders, informing optimizations for brand campaigns, our State of Reading Report, and influencer partnerships
- Develop and maintain dashboards and reports and own communication of critical marketing metrics and campaign performance to team leads and executive stakeholders
- Work closely with engineering and data teams to ensure accurate and comprehensive data collection, campaign tracking, and integrity of marketing insights
- Partner with cross-functional teams to ideate, execute, and measure experiments, ensuring campaigns are data-driven and results-oriented
- Stay informed about the latest marketing trends, analytics tools, and methodologies to continuously improve campaign performance and measurement methodologies
Our take
The world's biggest site for social reading and publishing, Scribd's website has over 250 million unique visitors each month and a vast content library, consisting of over 200 million audiobooks, magazines, ebooks and newspapers as well as media created by the Scribd community.
While Scribd is the largest social reading site, it is not alone in offering this kind of media. It competes against some major players, the largest of which are Amazon's Kindle and Audible offerings, but also includes the likes of BookMate and the non-profit Internet Archive. Where it stands aside is in its feature-rich reader and the sheer diversity of its library, which, thanks to partnerships with several major publishers, features numerous popular titles as well as a range of independent creators.
Further differentiating it from competitors, the company taken a firm stand on social issues, in particular the recent wave of book bannings taking place across the United States. By making the banned titles freely available it hopes to do its part in preserving literary freedom. With this tendency showing no signs of slowing down, Scribd's intervention in this area could prove to be important.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2019
$58m
LATE VC
Jan 2015
$22m
LATE VC
Total funding: $105.8m
Company benefits
- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
- 12 weeks paid parental leave
- Short-term/long-term disability plans
- 401k/RSP matching
- Tuition Reimbursement
- Learning & Development programs
- Quarterly stipend for Wellness, Connectivity & Comfort
- Mental Health support & resources
- Free subscription to Scribd + gift memberships for friends & family
- Referral Bonuses
- Book Benefit
- Sabbaticals
- Company wide events
- Team engagement budgets
- Vacation & Personal Days
- Paid Holidays (+ winter break)
- Flexible Sick Time
- Volunteer Day
- Company-wide Diversity, Equity, & Inclusion programs
Company values
- Community -- Community and culture are paramount at Scribd. We curate meaningful moments to bring employees together for connection, collaboration and celebration
- Characters with character -- We believe diverse stories and backgrounds are what make Scribd great. From sourcing candidates all the way to extending offers, our hiring practices prioritize diversity, equity, and inclusion
- Growth Mentality -- We believe that ongoing training and development bring out the best in our employees and our company as a whole.
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Trip Adler
(CEO)Having studied at Harvard until 2006, they co-founded Scribd in March 2017. They have worked as CEO ever since then.
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