Senior B2B Marketing Manager, NALA
4+ days a week in office
African and Asia cross-border payments company
Job no longer available
African and Asia cross-border payments company
101-200 employees
Job no longer available
4+ days a week in office
101-200 employees
Company mission
To increase economic opportunity on the African continent and for its diaspora around the world.
Role
Who you are
- If you’re looking for a role where you can build something meaningful and drive real results, we’d love to hear from you
- Experience in brand building, developing and executing marketing strategies that drive awareness and engagement
- Strong background in digital marketing, with a focus on content creation across multiple channels
- Proven experience in successfully launching new websites, including managing projects from planning to execution
- Experience in the payments industry, with an understanding of its dynamics and challenges
- Hands-on experience working with HubSpot for marketing automation, CRM, and campaign management
Desirable
- Experience in event planning and execution, such as industry roundtables and networking events
What the job involves
- As a Senior Marketing Manager at Rafiki, you will have the opportunity to build and shape the marketing function for a company that is already seeing strong success. With a proven product in the B2B payments space, we are now looking to establish a stronger brand presence, expand into new markets, and improve how we engage with our customers
- This role is a chance to take ownership of marketing strategy, from website relaunch and content creation to social media management and account-based marketing
- You’ll play a key role in refining Rafiki’s voice, increasing brand awareness, and implementing marketing initiatives that support business growth
- With ambitious expansion plans for 2025, this is an exciting opportunity to make a lasting impact by shaping a department and influencing the direction of a company that is already doing well
- Develop and execute Rafiki’s marketing strategy, focusing on brand awareness, lead generation, and customer engagement
- Take ownership of content and digital marketing, including the website relaunch, social media, and email marketing to drive engagement and inbound interest
- Create and manage marketing campaigns that support sales efforts, including account-based marketing (ABM) and industry-specific initiatives
- Work closely with the Head of Sales, aligning marketing efforts with sales objectives to ensure strong lead nurturing and conversion
- Plan and execute thought leadership initiatives, such as case studies, roundtables, and industry reports, positioning Rafiki as a trusted player in the B2B payments space
- Analyse and report on marketing performance, using insights to refine strategies and improve ROI
- Support Rafiki’s expansion into new markets, ensuring a strong brand presence as we scale beyond Africa
Application process
- Interview with Senior Talent Partner (30 minutes) - An initial interview to review your experience and ensure alignment with the role and our team culture
- Interview with Head of Sales (45 minutes - Dive deeper into your sales experience, approach, and strategic thinking. We’ll discuss how you can contribute to scaling Rafiki’s growth
- Case Study with Head of Sales and a member of the team (30 minutes)
- Final Interview with our COO (30 minutes) - A chance for you to meet with our COO, discuss your vision for the role, and ask any final questions about Rafiki’s mission and goals
Salary benchmarks
Our take
As global enterprise has become more interwoven, and Africa grows as an economic powerhouse, financial infrastructure has failed to keep pace with growing demand. Nala is providing the financial services to meet that gap.
The company started in Tanzania as a consumer payments aggregator and has used that platform to launch a remittance business rooted in its connections with East Africa, driving down the eye-watering 10% fees for its diaspora userbase.
The FinTech startup is now looking to double down on the lucrative remittance business, onboarding more users in its newly licensed areas: the U.S. and France.
While NALA has had some success with the products its built so far, the true test for the company will be navigating the deeply complicated international infrastructure necessary for an international payments platform, all while retaining their consumer-friendly credentials.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2024
$40m
SERIES A
Jan 2022
$10m
SEED
Total funding: $50.3m
Company benefits
- 35 Days Off: Enjoy an amazing 35 days of holidays to unwind and explore (this includes bank holidays)
- Learning Budget: Fuel your growth with $1000 annually for learning and development.
- Competitive Equity Offer
- Global Workspace: Get access to WeWork locations worldwide.
- Birthday Leave: Celebrate your special day with a bonus day off to take off in that month
- Enhanced Parental Leave - We offer 16 weeks full pay for the primary care giver and 4 week full pay for the secondary caregiver.
- If you're in London we have hybrid Working: We work 4 days a week in the office (Mon, Wed, Thur + Fri)
- Sarabi: Themed snacks and Friday lunch with a focus on building great working relationships with the team in our London office
- Monthly Socials: Join fun social events every month for great times
- Free Coffee: Enjoy barista-style coffee at your fingertips.
- Office Fun: Play pool and table tennis when you need a break
Company values
- 🔥 Customers First, Always We build NALA for our customers and not anyone else. This means whether you are in Sales, Marketing, Engineering or Finance, everyone needs to understand who our customers are, what problems we are solving and how we are competitive in the market.
- 🥇 Here to Win This is a competitive space and so we understand that the stakes are high. The prize is a huge, both in terms of monetary gain and personal achievement. Everyone at NALA comes into the company knowing what we are competing for.
- 🚄 Speed Wins Execution is the only defence. We prioritise doing and interating over agonising and waiting for “perfect”. When we ship new products and features, we learn about how this helps our customers which informs the second iteration.
- 🧠 Understand Why We ask why until we know the fundamental truth and insight that drives decision making. Through speaking to customers and deeply understanding our work, we are able to deliver game changing solutions for our customers.
Company HQ
Canary Wharf, London, UK
Articles
Leadership
Benjamin Fernandes
(CEO)A Tanzanian entrepreneur and former TV Presenter. Benjamin has spent time working in the Financial Services and Digital teams of the Bill & Melinda Gates Foundation. Also attended the Stanford School of Business and the Harvard School of Government.
Nicolas Esteves
(CTO + Co-Founder)Grew up in West Africa and brings 12 years of fintech experience including time spent building Osper and Monzo. Today Nicolas leads our engineering, data and fraud teams.
Nicolai Eddy
(COO + Co-Founder)Joined from Morningstar's quantitative index portfolios team. Nicolai, is based in our Nairobi office and leads our Rafiki business as well as treasury, finance, operations, and country teams.
Diversity, Equity & Inclusion at NALA
- At NALA we value ambition, speed and outcomes but never at the expense of respect. Our global team spans 30+ countries with many ethnicities, beliefs, backgrounds and ways of life. It is this diversity of thought and experience that allows us to drive innovative solutions amidst the competitive world of cross boarder payments.
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