Marketing Operations Specialist, Roofr
Marketing Ops
All-in-one sales platform for roofers
Be an early applicant
All-in-one sales platform for roofers
101-200 employees
Be an early applicant
101-200 employees
Company mission
To ensure every family has access to an affordable roof.
Role
Who you are
- 2–3 years of experience in a Marketing Ops, Lifecycle Marketing, or a Revenue Ops role with HubSpot Marketing Hub and Sales experience (or a similar CRM)
- Strong understanding of marketing automation, lifecycle workflows, email marketing, and segmentation best practices
- Comfortable working with marketing data and metrics, with the ability to pull reports, spot trends, and maintain clean and actionable data. You love digging into data to make things better
- Familiarity with managing HubSpot integrations and troubleshooting issues across platforms
- Familiarity with data visualization and reporting tools such as HubSpot reports, Amplitude, Looker Studio, Tableau, etc
- Strong collaboration and communication skills—you enjoy working cross-functionally and finding solutions
- Ability to work independently in a fast-paced, high-growth startup environment
Desirable
- HubSpot Marketing Certification
- Basic knowledge of HTML for email building and troubleshooting
- Hands-on experience with Google Tag Manager, Google Analytics 4, and cross-platform custom event tracking (i.e., sending events to HubSpot)
- Familiarity with JavaScript for web tracking implementation
- Strong understanding of the SMB customer journey, with experience tracking and reporting on fast-moving sales funnels
What the job involves
- We’re looking for a Marketing Operations Specialist to to support the day-to-day execution and optimization of our marketing systems and processes
- Reporting to the Senior Lifecycle Marketing Manager, you’ll help execute and optimize our marketing tech stack, ensure data is clean and actionable, and assist with campaign execution across multiple channels
- You’ll collaborate closely with Lifecycle Marketing, Revenue Ops, and Growth teams to build and improve the systems that power high-impact marketing
- This is a great opportunity for someone who is detail-oriented, process-driven, and excited to own and optimize marketing infrastructure
- Build and optimize workflows in HubSpot to support lifecycle campaigns, user journeys, and data hygiene
- Maintain data cleanliness in HubSpot, ensuring proper segmentation, attribution, and lead management
- Support campaign execution by building one-off emails, setting up A/B tests, and tracking performance metrics
- Monitor email deliverability, list hygiene, and health scores to maximize reach and engagement
- Help manage marketing web forms, lead routing logic, and marketing attribution
- Pull reports and build dashboards to surface insights on campaign performance, funnel conversion, and user engagement
- Support integrations across tools (HubSpot, Webflow Optimize, GA4, Zapier, etc.) and identify opportunities to improve efficiency
Our take
Roofing is one of those manual industries that’s been around forever, and can sometimes feel like it still exists in a completely pre-digital age. But Roofr’s on a mission to change that, with its software platform designed to modernize the industry.
One of its main selling points is that it offers roofers the ability to give instant estimates. It works with companies like Nearmap, whose low-altitude planes take high-resolution photos for mapping, and provides roofing companies with high-quality imagery of the roof to be able to give an estimate without a site visit - easier for the company and customer.
A few other start-ups are aiming to reinvent the roofing industry, with competitors like Roofer Pro and Acculynx offering similar aerial measurement technology. But roofing is a $40 billion-a-year industry, and Roofr is one of the leaders of its revolution and with substantial funding to its name, it's in a position to further strengthen its platform and continue to pave the way in the roofing landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
74% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2023
$23.5m
SERIES A
Sep 2022
$12m
SERIES A
Total funding: $43.8m
Company benefits
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents
- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Remote first culture
- Weekly Friday paydays!
Company HQ
Union Square, San Francisco, CA
Leadership
Richy Nelson
(Co-Founder & CEO)Began their career as a Roofer, spending over 13 years at Guaranteed Roofing before becoming a Project Manager at Trudel and Sons Roofing.
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