Associate Manager of Lifecycle Marketing Operations, Aura
$80-90k
More information about location
Digital security company
Be an early applicant
Digital security company
501-1000 employees
Be an early applicant
$80-90k
More information about location
501-1000 employees
Company mission
To create a safer internet by making comprehensive digital security simple to understand and easy to use.
Role
Who you are
- If you love ops and data and are looking to get more involved in testing ideation - this role is for you!
- 2-4 years of experience in marketing operations for a D2C-focused brand or product
- At least 1 year of operations experience within Braze. Must have owned email, in-app, push, and banner card campaigns. Braze certifications are a plus!
- Experience with email builder tools (i.e. Stripo)
- Proficiency in Braze reporting, Tableau, Excel, and other reporting tools
- Experience writing QA instructions for CLM tests to ensure all stakeholders are aligned on the outcome
- Experience in analyzing reports and providing test results to stakeholders in a succinct manner
- Excellent attention to detail and communication skills
- Self-starter who is looking to work in a growing, fast-paced environment with a fun CLM team!
What the job involves
- We are looking for an Associate Manager, Lifecycle Marketing Ops, to join the CLM team at Aura. The ideal candidate lives and breathes Braze and loves setting up, QA’ing, monitoring, and reporting on cross-channel lifecycle campaigns that have a direct impact on RO
- The candidate will also have the unique opportunity to step outside a traditional ops function and partner with the D2C lifecycle members on prospect and member testing plans
- Own the setup, QA, monitoring, and reporting of D2C lifecycle campaigns, as well as ongoing segmentation updates within Braze
- Provide regular updates on test performance to stakeholders and highlight any potential execution issues early on
- Own the lifecycle marketing promo calendar, ensuring that campaigns and audiences are not conflicting, and deadlines are met
- Review requests from cross-functional partners for lifecycle support (campaigns, email capture integrations, etc.) and own the feedback and execution loop between teams
- Be our data champion, submitting requests for new data points in Braze and monitoring any data degradation
- Partner with PMM on promotional cycles, owning the delivery schedule for CLM
- Partner with the VP and Sr. Manager on the Lifecycle team on the execution of the ongoing prospect testing roadmap, as well as ongoing member welcome series outreach. Analyze test results and provide insights to help drive future test cycles
Our take
Aura provides digital security solutions at both individual and enterprise level. An amalgamation of five businesses (including Intersections Inc, an identity theft solutions provider established in 1996) Aura brings together decades of experience in the security space.
Aura offers a range of plans to help businesses and consumers keep their data safe, with protection from identity theft, online financial theft and protection of technology and devices. It's a competitive space, with rivals including IDShield and IdentityForce. However Aura's combined experience in the field and the constantly increasing online security threats (for instance, catfishing - a scam where the perpetrator adopts a fictional persona to obtain personal information , financial gain or to lure someone into a relationship has doubled in frequency in the last 5 years) means there has proved to be plenty of room for the company to carve out space for itself in the market.
Aura's acquisition of the Pango Group in 2020 has proved to be profitable for the company, giving it access to more digital security verticals and helping to generate 35% year on year growth. It is continuing to scale the business, hiring more talent to make this a possibility.
Steph
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2025
$140m
SERIES G
Jun 2023
$22m
ANGEL
Total funding: $662.7m
Company benefits
- 12 weeks paid parental leave
- Vision and dental insurance
- 401k plan
- Volunteer time off
- Work from home opportunities
- Health insurance
Company HQ
Burlington, MA
Leadership
Hari Ravichandran
(CEO & Founder)Hari founded Endurance International Group in 1997, where they worked as CEO until 2017. Having undertaken an MBA at the Wharton School, they founded Auru in August 2017, and then Jump Ventures in June 2018.
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