Product Marketing Manager, Cardata

• Alignment with our Core Values
• 4+ years of experience in product marketing, with proven ownership of product launches and enablement efforts
• Exceptional writing and storytelling skills, with the ability to synthesize technical or abstract concepts into clear, value-driven messaging
• Demonstrated success working independently across multiple projects and stakeholders
• Experience setting your own priorities and navigating ambiguity in fast-paced environments
• Understanding of B2B marketing and sales cycles, ideally in SaaS or enterprise environments

Desirable

• We're looking for a Product Marketing Manager to lead the creation and execution of high-impact go-to-market initiatives that support product adoption, internal alignment, and customer understanding
• Ensure successful product launches by executing go-to-market strategies that drive awareness, adoption, and customer engagement
• Equip sales and customer-facing teams with the tools and content they need to effectively position and sell our solutions to a wide range of personas and industries
• Help customers succeed with our products by producing clear, impactful educational content that supports onboarding, adoption, and long-term value realization
• Align internal teams around product strategy, messaging, and positioning so the entire organization speaks with one voice
• This role requires a strong executor with the ability to work independently, set priorities, and deliver high-quality outputs with cross-functional dependencies. You’ll operate with a high degree of ownership and take charge of delivering launch readiness and product storytelling with minimal oversight
• Serve as the primary enablement owner across Product Marketing—supporting Sales, Customer Success, and Growth teams with the tools and context needed to confidently go to market
• Develop and maintain solution and company education content —including customer-facing one-pagers, decks, use case explainers, and apply product messaging across key channels
• Manage the GTM-side of product and feature launches from planning to execution, including internal documentation, customer communications, product FAQs, and release documentation for customers and prospects
• Coordinate with product, marketing, and customer teams to ensure every launch is well-timed, clearly messaged, and aligned with customer needs and market context
• Create and manage internal enablement materials such as case studies, competitive positioning battlecards, and FAQs
• Manage enablement portal management and documentation governance in Guru
• Apply persona and industry-specific insights to shape messaging applications, ensuring clarity, relevance, and consistency across content, campaigns, and enablement materials
• Ensure teams are prepared for every major rollout and understand how to communicate value and differentiation effectively
• Partner with the CRO, Product, RevOps, and Growth to support pricing and packaging development and iteration across Cardata’s growing product and services suite