Marketing Communication Manager, Xero
CA (6 month contract)
$87.1-135k
+ Annual Bonus + RSUs
Accounting software for small businesses
Be an early applicant
Accounting software for small businesses
1001+ employees
Be an early applicant
$87.1-135k
+ Annual Bonus + RSUs
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- You bring a strong background in delivering hands-on communications or marketing campaigns across earned, owned, and social media
- You have exceptional writing and editing skills, with the ability to turn complex topics into clear, engaging narratives
- You bring experience managing agency partners from initial brief through to execution and measurement
- You possess sound judgement in managing fast-paced or sensitive issues, protecting brand trust and accuracy
- You have solid project management skills with proven ability to navigate matrixed global environments and adapt strategy for local relevance
- You carry a genuine interest in SaaS, technology, and supporting the needs of small businesses and their advisors
- Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team
What the job involves
- As Marketing Communications Manager for Canada, you will play a key role in building Xero's profile and deepening customer connection across the region during a six-month contract
- You will turn regional priorities and global campaigns into clear, engaging Canadian storytelling across earned media, customer communications, content, thought leadership, and social media
- Moving comfortably between planning, execution, and delivery, your work will ensure Canadian small businesses, accountants, and bookkeepers see the true value of Xero
- You will elevate local customer stories, secure high-impact media opportunities, and amplify our brand presence across key market channels
- You will join a collaborative Canadian marketing team, reporting directly to the Head of Marketing, Canada
- Working closely with sales, customer success, product marketing, and global brand teams, you will act as a bridge between local priorities and global strategy
- You will also manage external PR and social agencies to deliver seamless, integrated communications
- Establishing a consistent communications rhythm across earned media, customer stories, thought leadership, and social channels
- Creating and adapting compelling messaging, pitches, Q&As, and thought leadership pieces tailored for Canadian audiences
- Building and activating a pipeline of local customer success stories, testimonials, and advocacy opportunities
- Directing day-to-day agency workflows and tracking campaign performance alongside global and regional teams
- This six-month contract role is based in Canada
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023-launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Te Aro, Wellington, Wellington
Leadership
Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.
Salary benchmarks
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