Senior Product Marketing Manager, DeepIntent
$140-160k
+ Annualized bonus plan, performance based bonus or commission
Healthcare advertising platform
Posted today
Healthcare advertising platform
201-500 employees
Posted today
$140-160k
+ Annualized bonus plan, performance based bonus or commission
201-500 employees
Company mission
To measurably improve the lives of patients through innovation at the heart of advertising technology and healthcare.
Role
Who you are
- 8+ years of experience in product marketing, with a strong focus on B2B SaaS or enterprise marketing platforms
- Experience in healthcare, life sciences, or privacy-centric industries is a major plus
- Deep understanding of the marketing technology landscape, including data infrastructure (i.e. clean rooms), audience segmentation, activation platforms (i.e. DSPs), and measurement
- Exceptional written and verbal communication skills; able to translate complex concepts into customer-friendly narratives
- Demonstrated ability to launch and grow new product offerings in highly cross-functional environments
- Proven ability to thrive in dynamic, high-growth environments where adaptability, initiative, and a focus on timely, high-impact execution are essential
- Brings a strategic mindset with a hands-on approach; equally comfortable engaging with executive stakeholders and rolling up their sleeves to drive execution
What the job involves
- We’re seeking a strategic, data-driven Sr. Product Marketing Manager to drive the positioning, messaging, and go-to-market strategy for a new suite of solutions that empower healthcare marketers to leverage data for more effective health marketing and advertising
- Experience with SaaS products or a background in healthcare or life sciences marketing is highly valued
- In this role, you’ll help shape the go-to-market strategy for impactful, data-centric products that empower healthcare marketers with customized solutions spanning audiences, activation, and measurement
- The ideal candidate has a strong foundation in marketing technology, with experience in areas such as cleanrooms, data ecosystems, and analytics—alongside a proven ability to distill complex concepts into clear, compelling narratives that drive customer understanding and business value
- Own the development and execution of GTM plans for new and evolving data-driven product offerings
- Collaborate closely with Product Management, Data Partnerships, Sales Leadership, and Customer Success to align product strategy with market needs and ensure successful launches
- Define differentiated messaging frameworks that resonate with key buyer personas in the healthcare marketing ecosystem
- Monitor industry trends, competitor offerings, and customer feedback to refine DeepIntent’s value propositions and ensure competitive differentiation
- Identify opportunities to drive product differentiation and thought leadership around marketing data innovation, positioning DeepIntent as a leader in data-driven healthcare marketing
- Conduct market research to uncover emerging trends, customer needs, and competitive gaps, translating insights into actionable strategies for product development and positioning
- Develop impactful sales enablement materials including pitch decks, product one-sheets, objection handling guides, and ROI storytelling tools
- Support training sessions, demo narratives, and strategic account conversations to help scale adoption
- Partner with the broader marketing team to produce thought leadership content that supports awareness and demand generation efforts
- Contribute to content such as blogs, webinars, and client case studies, emphasizing the strategic benefits of data-centric marketing
Our take
Pharma companies have been slower to adopt programmatic advertising due to unique targeting and regulatory challenges. this has hindered their ability to effectively communicate their wellness services and engage the right audiences. DeepIntent was founded to address this gap with technology that enables better communication and more targeted advertising.
The platform is developing a marketplace that integrates offline health data with online identity, creating a privacy-safe environment for media buyers and sellers. This allows pharma companies to connect with target audiences while meeting regulatory standards and making their advertising more efficient.
DeepIntent has a number of awards to its name, including recognition for its HealthFirst Vaccine Audiences solution, which was named one of 2024's most innovative products by PM360. With this and continuing growth, the company is well-positioned to lead in health advertising for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Company benefits
- 401(K) Matching: Our 401(k) program includes a 4% company match
- Referral Bonuses: Since great people know great people, we offer referral bonuses up to $5,000
- Generous Benefits: Our top-notch healthcare benefits include free dental and vision
- Pet Insurance: With Fetch, our top-notch health insurance also extends to your pets
- Parental Leave: We offer up to 16 weeks of paid leave to new parents
- Wellness Benefits: We care about your whole health and offer free fitness, family planning, and meditation resources
- Flexible PTO: We offer a flexible PTO program
- Tech Stipend: DeepIntent provides a monthly stipend for Wi-Fi and cellular service
- WFH Allowance: We want to help you set up your home workstation for success
- Team Events: We have a fun team and offer plenty of opportunities to connect
Company HQ
Theater District, New York, NY
Leadership
Chris Paquette
(Founder & CEO)Previously worked as a Data Scientist at the Memorial Sloan Kettering Cancer Center.
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