Senior Performance Strategy Executive, Entain
+ Share save scheme & Bonus scheme
2 days a week in office
Sports betting and gaming entertainment provider
Be an early applicant
Sports betting and gaming entertainment provider
1001+ employees
Be an early applicant
+ Share save scheme & Bonus scheme
2 days a week in office
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- Previous experience in a Marketing role within the igaming industry
- Strong analytics skills and experience in segmenting data
- Strong understanding of market dynamics, customer behavior, and industry trends
- Exceptional strategic thinking, analytical skills, and ability to translate insights into actionable plans
- Excellent collaboration and stakeholder management skills
- Experience with budget management, reporting, and optimization
- Knowledge of emerging technologies, tools, and platforms in performance marketing
- Experience in campaigns analytics, KPI tracking
- Strong interpersonal and communication skills (verbal, written and presentational)
- Comfortable with high degree of autonomy and responsibility
What the job involves
- As the Senior Performance Strategy Executive, you will play a critical leadership role in driving strategic excellence and growth in performance marketing across our diverse portfolio of brands in the UK, Europe, and Canada
- This executive-level position requires a strategic mindset, deep market insights, and strong collaboration with key stakeholders
- Reporting into the Head of Performance Strategy, you will be part of our dynamic Performance Marketing team
- You will be responsible for developing and implementing a comprehensive performance strategy aligned with the company's 3-year strategic plan
- By considering internal and external factors, product innovation, market trends, and overall effectiveness, you will deliver best-in-class performance marketing to drive growth and success
- Work closely with the Head of Performance Strategy to implement a comprehensive performance strategy for Entain's brands
- Define weekly strategic sync meetings with leadership to ensure alignment and progress towards strategic goals
- Collaborate with key stakeholders across Sports & Gaming to align regional and product priorities with performance marketing operations
- Participate in weekly/monthly/quarterly commercial & proposition priorities sessions across Sports/Gaming for all markets
- Conduct market research to gather insights and inform strategic decision-making
- Prepare the weekly trading pack for all Performance Marketing channels across all regions
- Lead the reporting and review cycle, showcasing performance against commercial and strategic targets
- Conduct regular competitive analysis across performance marketing channels in the target markets to stay informed and maintain a competitive edge regarding. Including creative, proposition, channel usage etc
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
48% female employees
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Gavin Isaacs
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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