Creative Strategist, Flo

Performance Marketing

£58-70k

+ Equity grants

Google Sheets
JIRA
Confluence
Miro
Junior and Mid level
London
Flo

Period tracker app

Open for applications

Flo

Period tracker app

501-1000 employees

B2CPersonal healthArtificial IntelligenceEducationSaaSFemtech

Open for applications

£58-70k

+ Equity grants

Google Sheets
JIRA
Confluence
Miro
Junior and Mid level
London

501-1000 employees

B2CPersonal healthArtificial IntelligenceEducationSaaSFemtech

Company mission

To improve the health and wellbeing of every girl and woman worldwide.

Role

Who you are

  • Mastery in English and the ability to collaborate effectively with diverse teams
  • Minimum 2 years in performance marketing roles such as Creative Producer, Marketing Manager, ASO Manager, or UA Manager, with substantial experience in creative production within relevant industries. A strong grasp of UA and ASO asset production is crucial
  • A compelling portfolio demonstrating your journey from idea to impactful creative execution, showcasing a broad range of content
  • A deep understanding of key metrics (CTR, CR, etc), with the ability to analyze creative test results and make data-driven decisions
  • Proficiency in various project management tools (e.g., Jira, Confluence, Google Calendar & Sheets, Miro) and an exceptional understanding of creative production processes and pipelines

Desirable

  • Familiarity with key marketing performance metrics (CTR, conversion rates) and the ability to apply them to design decisions
  • Active engagement with the latest industry trends and emerging design technologies
  • Previous role in a mentoring or leadership capacity within a design team

What the job involves

  • We're seeking a Creative Producer ready to channel their strategic, managerial, and creative skills into meaningful campaigns
  • If you're eager to navigate a team to craft marketing that's not just seen but felt and contributes to pivotal health solutions, join us. Let's create work that's as impactful as it is inventive
  • Drive the creation and oversight of marketing assets, ensuring they support our marketing goals and comply with brand guidelines
  • Craft detailed creative briefs for producing marketing assets across Paid UA, ASO, ASA, and Growth initiatives centred around clear, strategic hypotheses
  • Take charge of small-to-medium design projects, showcasing initiative and leadership to bring creative concepts to fruition
  • Ensure timely delivery of creative projects and assets, meeting the specifications of the performance and growth teams. Effectively manage project budgets and resources
  • Work closely with the marketing team and creative leads, including writers, graphic designers, illustrators and motion designers, to develop and execute creative projects. Ensure that all creatives are optimized for various devices and platforms
  • Oversee all phases of video and photo production, from planning and execution to post-production. Ensure the final products align with project objectives and adhere to brand standards
  • Provide ongoing feedback during the production process and oversee the quality and consistency of all creative outputs. Make necessary adjustments to projects based on performance results
  • Continuously analyze the effectiveness of marketing assets and campaigns to gauge their impact and success. Use insights from data to refine and enhance future creative projects
  • Enhancing our engagement with new and existing audiences through strategic and creative marketing initiatives
  • Driving significant improvements in campaign effectiveness, as measured by key performance indicators relevant to performance marketing and ASO

Salary benchmarks

Our take

Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.

What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.

Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Some candidates hear
back within 2 weeks

25% employee growth in 12 months

Company

Funding (last 2 of 7 rounds)

Jul 2024

$200m

SERIES C

Sep 2021

$50m

SERIES B

Total funding: $276.4m

Company benefits

  • Participation in Flo’s success:
  • We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
  • Resources you need to thrive:
  • We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
  • Family benefits:
  • There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
  • As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
  • All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days

Company values

  • We live our mission
  • We only win as a team
  • We are honest and open
  • We are always curious

Company HQ

Bloomsbury, London, UK

Leadership

Yuri Gurski

(President )

Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.

Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.

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