Digital Growth & Lead Generation Manager, Descartes Underwriting
CDD
+ Bonus
Parametric insurance against climate risk
Job no longer available
Parametric insurance against climate risk
101-200 employees
Job no longer available
+ Bonus
101-200 employees
Company mission
To create a new generation of parametric solutions: fully transparent, customised to the client’s needs and providing swift claims payment.
Role
Who you are
- Completed a master’s degree from a Business school or/and University
- From 5 years of experience (including internships and apprenticeships) in digital marketing with strong expertise in SEO, lead generation, and digital campaigns, ideally in a B2B environment
- Mastery of SEO tools (SEMrush, Ahrefs, Google Analytics, Search Console)
- Strong knowledge of Drupal for website management and optimization
- Expertise in managing digital marketing campaigns and CRM tools (HubSpot)
- Experience in e-advertising (ePub) campaigns and identifying qualified databases
- Ability to analyze content needs and provide strategic recommendations (semantic clustering)
- Proficiency in PowerPoint & Excel
- Fluency in English (written & verbal communication) mandatory; English native best, French is a plus
- Ability to understand insurance & financial terms, as well as scientific and complex technical information; Prior experience in the insurance industry and parametric solution is a plus
- Excellent communication (written and verbal) and interpersonal skills
- Capacity to leverage collective creativity to support ambitious business driven goals
- Eye for quality, attention to detail and deadlines
- Curious and proactive: You enjoy exploring new solutions and identifying opportunities to improve performance
- Committed and autonomous: You are dedicated to your missions, a self-starter
- Analytical mindset: You can interpret data and translate it into actionable recommendations
- Results oriented, high energy but humble, with the ability to play an important role in coordinating a dynamic and multi-cultural environment
- Excellent team player with an entrepreneurial mindset and value of diversity
What the job involves
- We are looking for a Digital Growth & Lead Generation Manager to cover a maternity leave within our Marketing & Communication office for a period of 6 months
- You will report to the Chief Marketing & Communication Officer (CMO) and you will play a key role in generating qualified leads and optimizing our digital presence
- As an expert in SEO, marketing campaign management, and innovative tools, you will collaborate with our marketing team to guide content strategy and identify new opportunities to drive qualified traffic
- The applicant will be in close and effective cooperation with all business units, in particular with the sales and communication teams
- 1. SEO and Content Needs Analysis
- Develop and implement a comprehensive SEO strategy to maximize website visibility and ranking on search engines
- Conduct SEO audits to identify content gaps (semantic clustering, missing keywords, optimization of existing pages, etc.)
- Provide strategic recommendations to the marketing team to guide the creation of relevant content (articles, case studies, landing pages, etc.)
- Monitor SEO performance using tools like Google Analytics, Search Console, and advanced SEO platforms, and propose adjustments to improve organic traffic and conversions
- 2. Lead Generation and Marketing Campaigns
- Design and execute digital campaigns to generate leads through Google Ads, LinkedIn Ads, email campaigns, retargeting and e-advertising (ePub)
- Support the broadcast of content to optimize performance (white papers, articles, webinars)
- Identify and test new databases, tools, or platforms to generate qualified traffic and leads
- Manage segmentation, lead scoring, and marketing automation workflows through HubSpot to maximize campaign effectiveness
- Insure that HubSpot’s data is up to date and also adequately synchronized with the Sales Force database and up to date
- Support the integration between Salesforce, Hubspot and other business tools
- Guarantee the quality and enrichment of the data in our CRM
- Analyze campaign performance and continuously optimize to reduce cost per lead (CPL) and maximize ROI
- Define monthly lead objectives and create a strategy to reach it
- Report each month on the KPIs of the different acquisition channels and their conversion rate. Propose a strategy to optimize it
- Participate in the improvement of reporting tools - Support the creation, management and improvement of existing dashboards to facilitate, clarify and automate all team reports
- 3. Website Management
- Oversee the management and optimization of the website on Drupal (our CMS), focusing on continuous improvement (speed, structure, UX, and conversion)
- Identify and prioritize necessary enhancements in collaboration with internal teams or external technical providers
- Oversee the evolution of the website with new features and content for a new version in 2025
- Ensure consistency between digital strategy and company goals
- 4. Customer Insights and Satisfaction
- Implement tools to measure customer satisfaction (e.g., NPS) and gather feedback from brokers and corporate clients to improve digital customer journeys
- Analyze survey results to inform marketing strategies and product/service improvements
- 5. Collaboration and Market Research
- Collaborate closely with the marketing team to align content needs with SEO strategies
- Conduct ongoing market research to stay ahead of SEO trends, marketing tools, best practices, and opportunities to enrich campaigns with external databases
Our take
The corporate insurance market is undergoing a momentous shift driven by a changing climate, the growing impact of natural catastrophes, and a rise in emerging risks. Climate change has become a real risk to businesses - one Nature report, for example, found that the US alone could lose over $500 billion across 22 sectors if rising global temperature predictions materialise. The need for effective corporate insurance has never been higher.
Descartes Underwriting is looking to revolutionise how we approach insurance. Taking on one of the insurance industry’s traditional methods - catastrophe (CAT) risk modelling - Descartes is leveraging new data sources and fusing them with a host of AI algorithms. This provides what it describes as a “product offering which covers the full spectrum of natural catastrophes and emerging risk exposures.” Its AI-driven parametric insurance model is highly disruptive, and has proven highly successful - just a few years after its founding, Descartes had already become the leading InsurTech player worldwide.
Following major funding, Descartes is looking to scale up its approach to corporate and public entity risk exposures, growing its technology platform, expanding into new lines of business and targeting larger deals. With an existing client base spanning hundreds of corporations including a host of Fortune 500 companies, Descartes looks set for big things in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2022
$120m
SERIES B
Sep 2020
$18.5m
SERIES A
Total funding: $140.6m
Company benefits
- Work in a rewarding and international environment
- Gain exposure to working with top management
- Continued learning and development (think annual seminars, training etc.)
- Frequent team events
- Work in a collaborative and professional environment
- Benefit from a hybrid way of working
Company values
- Think & build globally from the first iteration
Company HQ
Chaillot, Paris, France
Articles
Leadership
Tanguy Touffut
(CEO)Previously Global Head of Parametric Insurance at AXA Corporate Solutions, then CEO of AXA Global Parametrics.
Sebastien Piguet
(Chief Underwriting Officer)Previously Head of On-Demand Insurance Products at AXA Global Parametrics.
Kevin Dedieu
(Chief R&D Officer)Previously a Senior Consultant at MPG Partners. Also a visiting lecturer at École Polytechnique.
Salary benchmarks
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Diversity, Equity & Inclusion at Descartes Underwriting
- At Descartes Underwriting we value diversity across multiple dimensions – cultural, cognitive, leadership & experience. Our diverse multilingual and multicultural team is core to our value proposition, allowing us to think & build globally from the first iteration. We seek talents who will add additional analytical perspectives & insights
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