Global Market Intelligence Director, Crunchyroll
$146-183k
Plus performance bonus earning potential, paid annually
3 days a week in office
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$146-183k
Plus performance bonus earning potential, paid annually
3 days a week in office
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- You have 12+ years of experience in market research or business intelligence roles within media, entertainment, or technology sectors
- You have deep experience with syndicated tools and industry reports (e.g., Ampere, Antenna, Hub, VIP+, GWI)
- You are fluent in analyzing global SVOD and subscription trends, market sizing, and consumer behaviors
- You can translate complex data into executive-ready narratives and business recommendations
- You're proactive and thrive in a an international business environment
- You have experience building dashboards and managing data visualization tools to improve data accessibility and stakeholder decision-making
What the job involves
- We're looking for an experienced and strategic Global Market Intelligence Director to lead the delivery of critical market insights that shape Crunchyroll's global growth strategies
- In this role, you will work with teams including Product Engineering, Business Development, Strategy, FPA, and Partnerships to provide the intelligence that guides global decision-making.
- You will help scale our understanding of the subscription landscape, macroeconomic trends, and market opportunities to support expansion and innovation
- Reporting to the Senior Director, Head of Research & Insights, you will develop dashboards, synthesize syndicated data, and generate actionable insights for senior leadership and strategic functions
- If you have a deep understanding of the SVOD landscape, and experience with transforming data into strategy, this is your opportunity to impact a global entertainment brand
- You will lead global market intelligence programs, synthesizing syndicated data and primary research into clear, strategic insights
- You will build internal dashboards and reporting tools to democratize access to market intel across the business
- You will support GTM planning and localization strategy by identifying priority markets and informing decision-making with relevant data
- You will analyze SVOD competitors' strategies, pricing models, and market performance using tools such as Ampere, Antenna, and Hub
- You will collaborate with Strategy, BD, Product, and Marketing teams to ensure market intelligence informs their execution
- You will identify macroeconomic and consumer behavior trends that influence subscription patterns and inform Crunchyroll's positioning
- You will be a subject matter expert on the global subscription economy, briefing senior team members with relevant insights
- You will help evolve Crunchyroll's pricing, packaging, and membership strategies through ongoing market and consumer tracking
- This role follows a hybrid work schedule and is based out of our Los Angeles office
- Crunchyroll's Research & Insights team helps drive the growth of our streaming service and brand globally by delivering impactful insights across the anime consumer, content, brand, and market intelligence
- As a member of CDI (Center for Data & Insights), you are joining a growing, diverse, and dynamic team of researchers, business analysts, data engineers and scientists that answer some of our most consequential and sophisticated business questions
- This involves collaborating with internal and external partners and leading the delivery of objective and engaging insights to improve our business's understanding and ability to act
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 25 more jobs at Crunchyroll