Growth Marketing Manager, Figma

• 6+ years of experience in lifecycle marketing, ideally within SaaS or product-led growth companies
• Proven track record of independently creating and executing lifecycle marketing strategies that significantly impact user growth and business metrics
• Deep proficiency with marketing automation platforms (e.g., Customer.io, Iterable, Marketo), including advanced segmentation and personalization
• Strong analytical skills, with hands-on experience in A/B testing, incrementally testing, and data-driven optimization
• Familiarity with user data platforms and tools for advanced segmentation and analytics
• Exceptional project management skills, demonstrating the ability to prioritize effectively, manage cross-functional dependencies, and drive timely execution
• Outstanding communication skills, capable of presenting complex strategies and results clearly and persuasively to stakeholders and leadership teams

Desirable

• The Lifecycle Marketing team at Figma is looking for a Growth Marketing Manager, Lifecycle to lead and execute a high-impact, strategic lifecycle marketing program
• This role will drive the creation of personalized, data-driven lifecycle journeys to accelerate user activation, increase engagement, and boost monetization across self-serve and sales-assisted motions
• You’ll collaborate closely with cross-functional partners including Marketing Ops, Product, Data Science, Sales, and Creative teams, ensuring lifecycle strategies are aligned, scalable, and optimized for maximum impact
• This is an exciting opportunity to independently shape and execute lifecycle marketing at a pivotal growth stage for Figma
• Own end-to-end strategy and execution of lifecycle marketing programs, clearly segmenting user journeys to drive optimal business outcomes
• Develop and execute a robust experimentation roadmap, leveraging data and insights to continuously optimize campaigns and user experiences
• Define, measure, and report on lifecycle marketing KPIs, demonstrating clear impact on customer activation, retention, engagement, and ARR growth
• Lead cross-functional alignment, collaborating proactively with supporting teams to ensure campaigns are strategically integrated and executed seamlessly
• Identify opportunities for innovation, personalization, and efficiency improvements, scaling lifecycle marketing efforts with simplicity and sustainability
• Regularly communicate results, insights, and strategic recommendations to marketing leadership and stakeholders across the business