Growth Marketing Manager, Cleo
CRM/ Email
£52.1-71.7k
+ Equity
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
£52.1-71.7k
+ Equity
201-500 employees
Company mission
Our mission is to change the world’s relationship with money.
Role
Who you are
- This role is ideal for someone who has strong technical expertise in email marketing and CRM but also enjoys testing, optimisation, and strategic decision-making
- 4+ years of experience in Email Marketing, CRM, or Lifecycle Marketing
- Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io
- Highly organised and detail-oriented, with a strong ability to manage multiple campaigns simultaneously
- Comfortable working in a fast-paced, data-driven environment, with a proactive approach to problem-solving
- Experience with A/B testing and optimization strategies to drive performance improvements
- Basic experience with editing HTML/CSS for email edits
- Strong analytical skills; familiarity with Google Analytics, Looker, or similar reporting tools
- SQL knowledge is a plus, but we're happy to support your development here too
- Experience in B2C marketing, preferably in Fintech or App Marketing
What the job involves
- We’re looking for a hands-on, data-driven Email & CRM Marketing Manager to help scale and optimise Cleo’s customer communication strategy
- Over the past year, Cleo has doubled in size, thanks in large part to the efforts of our Growth Marketing team across both paid and owned channels
- Now, we’re looking to strengthen our Email and CRM capabilities with an experienced professional who can help us accelerate and streamline the execution of our campaigns
- You’ll be responsible for owning campaign execution while also playing a key role in driving engagement, retention, and conversion through email, push notifications, and in-app messaging
- You’ll work closely with our creative, data, product, and growth teams to ensure that our messaging is impactful and aligned with our broader business goals
- Own the end-to-end execution of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment
- Work with creative and content teams to ensure email copy, visuals, and messaging align with Cleo’s brand voice
- Conduct thorough QA and A/B testing to maximize open rates, click-through rates, and conversions
- Develop automated email and notification workflows that drive engagement and retention
- Identify opportunities to improve customer journeys and increase lifetime value
- Develop data-driven experiments to test new messaging strategies, personalisation approaches, and segmentation techniques
- Collaborate with Product and Engineering teams to explore new CRM capabilities, integrations, and customer engagement features
- Monitor key performance metrics (open rates, CTR, conversion rates, etc.) and identify trends, insights, and areas for improvement
- Prepare regular reports and recommendations, translating data into actionable marketing strategies
- Work with the data team to refine segmentation, audience targeting, and personalisation efforts
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- No bullsh*t
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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