Digital Performance Manager, Ponderosa Agency

• Proven experience in PPC, and paid social within an agency or in‑house role
• Strong understanding of platforms including Google Ads, Meta, LinkedIn, and programmatic media
• Strong analytical skills with the ability to extract insight from data
• Excellent attention to detail and quality control
• Confident communicator with strong client service skills
• Commercial awareness and results‑focused mindset
• Strong organisation, prioritisation, and project management skills

Desirable

• Reporting to: Digital Performance Director
• As Digital Performance Manager at Ponderosa Media you’ll be responsible for developing, delivering, and optimising digital media campaigns across paid search, paid social, and programmatic channels. Working closely with client teams and channel specialists, you’ll ensure digital activity is insight‑led, performance‑driven, and aligned to client objectives
• You’ll act as a trusted digital expert for clients and colleagues, balancing hands‑on campaign delivery with strategic input, performance accountability, and contribution to the evolution of Ponderosa Media’s digital offering
• Collaborate with client teams to develop comprehensive digital media plans aligned to client objectives and budgets
• Extract insight from historic performance, benchmarks, and audience data to forecast outcomes and define KPIs
• Build and execute campaigns across platforms including Google Ads, Meta, LinkedIn, and other paid media channels
• Apply channel best practice to campaign setup, targeting, creative formats, and optimisation approaches
• Ensure campaigns are delivered accurately, on time, and to brief
• Monitor campaign performance and spend against agreed KPIs and budgets
• Implement ongoing optimisation strategies to improve performance and efficiency
• Produce clear, actionable insight and channel recommendations
• Contribute to end‑of‑campaign reports and quarterly reviews
• Present performance results and recommendations clearly and confidently to clients
• Act as the go‑to digital media expert for client teams and stakeholders
• Participate in client meetings, providing confident and informed performance updates
• Build strong, trusted relationships with clients through clear communication and expertise
• Ensure digital activity aligns with client business goals, sector context, and challenges
• Support the development of Ponderosa Media’s paid media and digital offering
• Proactively identify new channels, tools, or approaches that add value for clients
• Support client teams in identifying revenue opportunities beyond planned campaigns
• Apply commercial awareness to planning, performance, and recommendation‑making
• Stay up to date with digital trends, platform developments, and best practice
• Test and adopt new features, formats, and technologies where appropriate
• Balance data‑driven decision‑making with creative and innovative approaches
• Share learning and insight with the wider team
• WHAT GOOD LOOKS LIKE:
• Digital campaigns consistently meet or exceed agreed KPIs
• Clients trust Ponderosa Media’s digital recommendations and performance insight
• Campaign planning and execution are accurate, timely, and best‑in‑class
• Performance insight clearly informs optimisation and future strategy
• Digital capability continues to evolve through innovation and learning
• Months 0–3: Foundations & confidence
• Learn Ponderosa Media and Audience Collective ways of working and tools
• Take ownership of existing digital campaigns under guidance
• Build strong understanding of client objectives and performance expectations
• Develop confidence in reporting, optimisation, and client communication Months 4–6: Ownership & optimisation
• Own digital campaign planning, delivery, and optimisation across key accounts
• Confidently manage budgets, performance, and KPI delivery
• Present performance insight and recommendations to clients
• Begin contributing ideas to improve digital strategy and delivery Months 7–12: Strategic impact
• Demonstrate consistent performance improvement across campaigns
• Influence planning and strategy through insight and expertise
• Support development of junior team members
• Contribute to evolution of Ponderosa Media’s digital offering and best practice
• The role demonstrates increasing strategic influence, performance ownership, and leadership capability over time. Key activities may include:
• Taking ownership of larger or more complex digital budgets
• Developing deeper expertise in specific platforms or channels
• Contributing to agency‑wide digital strategy and proposition development
• Supporting new business pitches and capability storytelling
• Progression toward Senior Digital Performance Manager or Digital Director