Associate Creative Director, Grow Therapy
Paid Social
$155-190k
+ equity
More information about location
Online therapy platform
Be an early applicant
Online therapy platform
1001+ employees
Be an early applicant
$155-190k
+ equity
More information about location
1001+ employees
Company mission
To fundamentally transform mental healthcare accessibility.
Role
Who you are
- 7+ years of experience creating social-first creative in a performance-driven environment, ideally within a growth team, creative studio, or agency
- 2+ years of experience managing or directing designers, editors, or other creative talent
- Experience reviewing and giving feedback on creative from both internal teams and agency partners
- Deep fluency in Meta, TikTok, and other performance channels, including an understanding of how creative influences delivery, CPM efficiency, and conversion
- Experience developing structured testing plans and frameworks that connect creative concepts to personas, hypotheses, and clear measurement criteria
- Experience translating brand strategy into channel-specific creative direction
- A strong portfolio of work that demonstrates mastery of short-form video, static ads, editing, and native social storytelling. We're looking for someone who can point to work they built themselves, not only work they directed or approved
- Strong hands-on production and design fundamentals — editing, motion/animation, typography, and composition — with the technical skill to demonstrate technique and give precise, craft-level feedback, not just directional notes
- A strong grasp of internet culture, meme language, creator trends, and the nuances that make content feel native to each platform
- An analytical mindset with an addiction to real-time performance data and an ability to translate signals into creative direction
- Strong collaboration skills and the ability to work closely with growth, analytics, brand, and product teams
- A proactive, pace-setting, solutions-oriented approach to leading high-volume creative output in a dynamic environment
- A passion for pushing boundaries while maintaining brand integrity and consistency across all touchpoints
- Bachelor's degree in a related field, or equivalent professional experience
- If you’re excited about this role but don’t check every box, we encourage you to apply
What the job involves
- Grow is looking for an Associate Creative Director, Paid Social who lives at the intersection of data, strategy, and creative. In this role, you'll shape how brand strategy shows up in paid social — marrying data, cultural trends, and brand goals into creative that performs at scale across channels like Meta and TikTok
- Reporting to the Creative Director, you'll manage a team of designers and editors, setting the creative bar for paid social and ensuring every asset — whether produced internally or by agency partners — meets a high standard of craft and performance
- This role requires strong design fundamentals and hands-on technical skill: you'll need to demonstrate technique, give precise craft-level feedback, and be ready to jump into the work yourself
- Lead paid social creative at Grow, translating broader brand strategy into high-performing, on-brand paid social work
- Manage and develop a team of designers and editors, providing creative direction, feedback, and hands-on coaching to raise the team's craft
- Review and approve creative from both internal team members and agency partners, maintaining consistent creative excellence across all sources
- Maintain and model strong design and editing craft, setting the technical and aesthetic standard the team is expected to meet
- Build structured creative testing frameworks in partnership with Growth and Strategy partners that validate hypotheses, explore new formats, and uncover what resonates with different audience personas
- Partner with growth and data teams to track performance signals, interpret data, and translate insights into creative direction and iteration
- Maintain an always-on pipeline of new, diverse creative ideas informed by cultural trends, creator behaviors, community conversations, and platform shifts
- Develop guidelines, templates, and scalable systems that help the team and broader organization produce high-quality, high-volume social content
- Monitor competitive landscapes and platform trends to identify new opportunities for breakthrough creativity
Our take
Mental health issues affect about 20% of Americans, so there’s an immense need for qualified mental healthcare in the US. However the vast majority of therapists don’t accept insurance due to the prohibitive administrative workload involved. This leaves therapy out of reach for many Americans. So it’s no surprise that the Grow Therapy platform has seen skyrocketing popularity since it was founded in 2020.
Grow Therapy helps therapists open their own in-network practices, providing the technology, support, and resources to tackle the extra operational workload that would allow them to take insurance. It’s live across a number of states, and works in partnership with all the major insurance payers including Humana, Aetna and Cigna.
The company is competing with larger rivals like Alma and Quartet Health, but this should be a big enough market for several major participants. Grow has secured good funding that supported the launch of its enhanced measurement-informed care system, which will help improve the care experience for clients and providers and make value-based behavioral care accessible for more patients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
208% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2026
$150m
SERIES D
Apr 2024
$88m
SERIES C
Total funding: $298m
Company benefits
- Mental health breaks: Two hours every week to journal, exercise, or sleep in.
- Work-life balance: Unlimited PTO and a week off in December to recharge.
- Remote office setup: $1,000 stipend for remote employees to equip your home office.
- Learning stipend: $500 to spend on things that helps you grow in your career
- Wellness stipend: $300 to spend on things that help you take care of yourself.
- Meals on us: Lunch and dinner in office to fuel your body and your mind.
Company HQ
Manhattan, New York, NY
Leadership
Jake Cooper
(Co-Founder & CEO)Previously CFO at Campus Enterprises, before moving into Investment at Apollo Global Management and then Blackstone.
Alan Ni
(Co-Founder & CTO)Worked as a Product Manager at Google, HVF Labs, and then Stripe.
Manoj Kanagaraj
(Co-Founder & CSO)Previously a Venture Fellow at Harvard Innovation Labs (Harvard University).
Salary benchmarks
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