Research & Insights Director, MiQ Digital
Global Marketing
$75-110k
+ Bonus + Commission Package
Programmatic advertising agency
Open for applications
Programmatic advertising agency
1001+ employees
Open for applications
$75-110k
+ Bonus + Commission Package
1001+ employees
Company mission
To produce the best programmatic media results, underpinned by the sharpest data insights and delivered by the smartest people.
Role
Who you are
- Bachelor's or Master’s degree in Marketing, Communications, Business, Statistics, or a related field
- Minimum of 7-10 years of experience in market research, data analytics, or a similar role, with a focus on media and advertising
- Experience in the adtech or media industry is desired
- Exceptional communication skills, both in written and verbal form. A strong ability to engage and persuade varying audiences, even on technical subjects. They will need to demonstrate an ability to clearly present business strategies concisely and persuasively to executives and key stakeholders
- Proven expertise in both quantitative and qualitative research methods, data analysis, and reporting tools (e.g., SPSS, Excel, Tableau)
- Experience working with media planning, buying, and performance metrics across digital, TV, print, and social media channels
- Strong leadership skills, with the ability to manage, mentor, and develop a team
- Excellent communication and presentation skills, with the ability to convey complex insights to non-technical stakeholders
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Strong understanding of consumer behavior, advertising trends, and media consumption
- Commercially driven
What the job involves
- We’re looking for a Research and Insights Director, Global Marketing to join our Global Marketing team, to lead, develop and execute our global research strategy
- In your day-to-day role, you’ll be part of the Central Marketing leadership team, but the exciting thing about the role is that you will be speaking to everyone
- From our immediate global and local marketing and product marketing teams, to our commercial teams, product people, data and analytics teams, and more
- You will lead the development and execution of research strategies, providing actionable insights that guide business decisions, marketing strategies, and compelling narratives that can be used across multiple channels
- You will oversee market research, consumer behavior analysis, competitive intelligence, and campaign performance metrics
- Create research strategies to support business goals and audience interests aligned with our broader marketing strategy
- Work closely with our inhouse data and analytics team to create insights on consumer behavior and media consumption patterns as well as consumer and advertising research partners to compile insights on industry trends, and competitor activities
- Monitor and assess the performance of our marketing campaigns working with our marketing operations team to recommend optimizations
- Work closely with teams across the business, and present to senior leaders to ensure insights inform and drive business objectives and strategies
- Work closely with our content team to connect research and insights to our brand and consideration campaigns
- Mentor a team of research and data analysts, fostering a culture of learning, innovation, and collaboration
- Create compelling presentations that clearly communicate research findings and insights to senior leadership, clients, and other stakeholders
- Stay abreast of the latest trends, tools, and methodologies in market research, media, and advertising to ensure cutting-edge insights are consistently delivered
Salary benchmarks
Our take
MiQ is a global leader in programmatic media, partnering with brands and agencies to connect data and insights for high-performance marketing campaigns. Serving clients like American Express, Avis, Lenovo, and Microsoft.
MiQ boasts it's strengths in targeting minority demographics through its innovative use of data and technology. Amid rapid shifts in consumer behaviour, MiQ's expertise in audience targeting is increasingly valued.
The company has expanded into markets including China and India and focuses on strategic partnerships and product enhancements, such as a programmatic package for online advertising in a post-third-party cookie environment. 2024 has seen it refresh its leadership team and pick up momentum in its industry growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Company HQ
NoMad, New York, NY
Leadership
Gurman Hundal
(Co-founder & Executive Chairman)Former Head of AnyMedia Network at Associated Northcliffe Digital.
Lee Puri
(Co-founder)Experience as Business Development Director at Unanimis and Commercial Director at AdLINK Internet Media.
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