Director of Consumer Marketing Content Strategy, Included Health
$138.4-254.1k
+ Annual Bonus Plan + Equity. Salary is dependent on location
Digital healthcare provider
Be an early applicant
Digital healthcare provider
1001+ employees
Be an early applicant
$138.4-254.1k
+ Annual Bonus Plan + Equity. Salary is dependent on location
1001+ employees
Company mission
To raise the standard of healthcare for everyone, everywhere.
Role
Who you are
- The ideal candidate excels at leading teams, driving innovation, and fostering collaboration, while building a scalable content strategy function that elevates the organization’s marketing initiatives
- Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field
- 10+ years of experience in content strategy, marketing, and messaging, with a proven track record of developing and executing content plans that drive organizational impact
- 5+ years of experience managing and developing high-performing teams, including creative teams responsible for content production and output
- Expertise in journey mapping, messaging frameworks, and persona-driven content development
- Strong background in creating consumer and client messaging that aligns with business objectives
- Excellent project management skills, with the ability to lead cross-functional collaboration and ensure alignment on strategy and execution
- Data-driven decision-maker with a strong ability to use strategic judgment to navigate complex challenges and optimize content initiatives
- Exceptional communication and leadership skills, with the ability to inspire teams, build trust, and drive innovation across the organization
- A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change
What the job involves
- As the leader of our Content Strategy team you will amplify the impact of Included Health on the members by bringing our services to more of our members
- We are seeking a strategic and visionary Director of Content Strategy to lead the content and creative function for Consumer Marketing
- In this role, you will be responsible for developing and executing a content vision that drives engagement, supports business objectives, and delivers measurable results
- You will manage the entire content strategy lifecycle, from developing messaging frameworks and content journeys to overseeing a creative team responsible for all content output
- Strategy & vision: Define and communicate a strategic content vision that aligns with Consumer Marketing’s OKRs. Leverage data-driven insights to guide content development and optimize marketing initiatives to achieve measurable results
- Leadership & team development: Build, lead, and scale a high-performing content strategy team, including managing creative teams responsible for content output across multiple channels. Mentor and develop team members, implementing scalable processes to foster innovation and excellence
- Content strategy & messaging: Lead the development of comprehensive content strategies, including journey mapping, persona-driven messaging, and content planning. Ensure messaging consistency for both client and consumer audiences, maintaining a unified voice, tone, and brand positioning across all platforms
- Creative & content management: Oversee all content output from the creative team, ensuring alignment with strategic objectives and quality standards. Develop scalable workflows and processes to manage the creation, production, and distribution of content across various channels
- Cross-functional collaboration: Partner with teams across Consumer Marketing, product marketing, customer success, and creative to develop member-facing content that communicates value and aligns with organizational goals. Ensure that all departments are aligned on content strategy and execution
- Planning & execution: Create and manage editorial calendars and oversee content production to ensure timely delivery across platforms. Optimize content through A/B testing, performance tracking, and continuous refinement of strategies
- Performance analysis & reporting: Track, analyze, and report on content performance metrics. Use data to drive content improvements, refine strategies, and support client-facing teams with cohesive content that aligns with audience needs
Our take
As the name suggests, Included Health is on a mission to raise the standard of healthcare for everyone, offering inclusive, integrated virtual care and navigation.
It differentiates itself from competitors with its emphasis on improving health outcomes and challenges faced by communities including LGBTQ+ and BIPOC. The negative healthcare experiences faced by these marginalised groups means they often avoid care at a rate that is around 3x greater than the border US population, putting their health at risk.
With healthcare still fragmented and focused on one-size-fits-all solutions, Included Health is disrupting the market by using technology to match patients quickly with the best care, no matter where they live. It currently counts retail behemoths Walmart and Home Depot as customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2020
$175m
GROWTH EQUITY VC
May 2018
$66m
SERIES D
Total funding: $347m
Company benefits
- Comprehensive medical, dental and vision plans
- All employee spouses and children can access Included Health services at no cost
- For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees
Company values
- We put the member first - Members are the center of our universe. We take the member’s call, hanging up on the boss if we need to. We work together to achieve health outcomes and member moments worth celebrating. We advocate for a healthcare system that works for everyone
- We're here for outcomes - We know that effort is not a substitute for impact. We reward problem solving, removing obstacles and getting it done with integrity. We take accountability for our outcomes, good or bad
- We seek diverse perspective - Diverse voices make a meeting. We walk away from the echo chamber. We create space for different points of view and bring data to inform our thinking. We speak with candor, debate with respect, listen to feedback and follow through with action
- We value change - We know change is our opportunity and adaptation is our super power. We move towards gray spaces, understanding that we may not get it right the first time. We manage ambiguity and are always ready to take on new challenges. We are lifelong learners
- We lead the way - We ask ourselves every day, “is there a better way?” We work together to spark innovation, break down barriers and make wise bets. We encourage unconventional thinking that inspires and works to solve complex problems
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Owen Tripp
(CEO & co-founder)Previously served as a Senior Consultant at Accenture before joining eBay as the Manager and Founder of User Behaviour Intelligence in 2004. Co-founded Reputation.com in 2006, and served as its COO from 2008 to 2012. Was an Advisor at Pathbrite and Life360.
Lawrence "Rusty" Hofmann
(Co-Founder)Studied Medicine at Ohio State, Johns Hopkins and Stanford. Was Assistant Professor at Johns Hopkins from 2000 to 2005, and is now Professor of Interventional Radiology at Stanford. Co-founded Grand Rounds, rebranded to Included Health, in 2012. Is Medical Director at Stanford Health Care.
Diversity, Equity & Inclusion at Included Health
- We’re committed to creating teams that reflect the diversity of our members and ensuring a welcoming and inclusive workplace for people of all backgrounds, beliefs and identities. We’re proud to support our employee resource groups for Women, People of Color, Parents, members of the LGBTQ+ community, and more
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