Growth Marketing Manager, Goodnotes
Germany, 12 months Fixed Term Contract
€60-90k
Top-rated note-taking app
Be an early applicant
Top-rated note-taking app
201-500 employees
Be an early applicant
€60-90k
201-500 employees
Company mission
To empower people with knowledge through digital paper and innovations. We're reimagining what productivity looks like through a digital pen and paper!
Role
Who you are
- Our ideal candidate for this role is an expert in ideating and launching localized marketing campaigns in Germany to promote a B2C app
- 3+ years experience in a growth manager role in a B2C product company with a specific focus on the German market
- Experience planning and launching local multi-channel marketing campaigns including but not limited to Apple Search Ads, Offline Marketing, Social Media, Community Engagement, Partnerships, Brand Collaboration etc
- Ability to analyze data using tools such as Tableau and Excel (coding skills not needed)
- Strong market research skills, with a deep understanding of local consumer behavior, local market, and competitor trends
- Demonstrated ability to translate ideas & insights into successful marketing strategies through an iterative approach
- Strong motivation to implement and drive positive impact through strategically planned projects
- Experience collaborating effectively with global marketing team & cross-functionally with product, engineering, customer service teams for all growth activities planned in Germany
- Strong communication skills, with a fluency in English & German
What the job involves
- We are looking for a motivated and results-driven Growth Manager to fast-track our growth in Germany!
- You will join a distributed team across Europe and Asia focusing specifically on growing revenue and user base for the Growth Marketing team
- You will design and implement data-driven growth initiatives by working with the global marketing team and cross-functionally (eg. product management, engineering, customer service teams) across timezones
- You will monitor and manage all ongoing marketing campaigns in Germany and develop insightful reports to ideate future initiatives and to share learnings with the wider team
- Increase our revenue and user base in Germany in 12 months by:
- Owning the entire go-to-market process, including maintaining the trends, impact, and use cases of our products and offerings
- Building and implementing a full-funnel, multi-channel marketing strategy to reach and engage a German audience both online and offline
- Building compelling local marketing tactics to engage and delight Germany’s student community using local market knowledge
- Localizing global campaigns to build and launch locally relevant marketing campaigns
- Collaborating closely with external partners to represent and/or organize offline events and roadshows
- Recruit and collaborate with German student ambassadors and empower them to run activation events at scale
Application process
- Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK with over 80 employees, working on building additional products alongside its core app.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
39% female employees
36% employee growth in 12 months
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Meaningful equity options in a fast-growing company
- Monthly budget for personal growth development & yearly budget for professional development
- Monthly health & wellness budget - used for gyms, massages, treatments etc.
- MacBook Pro/your choice of hardware
- Flexible working hours and remote working opportunities
- Annual offsite
- Noise cancelling headphones
- Work from home budget to upgrade your home office
- 30 days holiday (plus public holidays)
- Health insurance for you and dependants
Company values
- Dream big
- Be user obsessed
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a senior software engineer. In 2023 he was promoted to a principal engineer.
Joined Goodnotes in 2021 as a Senior ML engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became our Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
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