GTM Content Manager, Persona
$95-130k
+ Equity
Identity verification infrastructure solution
Job no longer available
Identity verification infrastructure solution
501-1000 employees
Job no longer available
$95-130k
+ Equity
501-1000 employees
Company mission
To humanize online identity by helping companies verify that their users are who they say they are.
Role
Who you are
- Exceptional attention to detail: You have a meticulous approach and take pride in delivering work of the highest quality
- Keen eye for organization: You excel in structuring information and materials in a way that is accessible and effective
- Design / Visual information organization: You have an eye for design and are able to organize information in a way that is visually compelling across slide decks, PDFs and spreadsheets
- Excellent written communication skills: You can articulate ideas clearly and concisely, capturing critical information
- Strong project management skills: You can manage multiple projects simultaneously from inception to completion, meeting deadlines and objectives
- Adaptability: You thrive in dynamic environments and can navigate ambiguity while maintaining focus and delivering results
- Strong collaboration and interpersonal skills: You work well coordinating across a large number of cross-functional stakeholders
- You have a genuine desire to be helpful, and are willing to take on a variety of projects based on the ever-changing needs of our Sales and Post-Sales team
- Nice to have: familiarity with CRM systems, content management platforms, Google Drive and Notion (we are Notion super-users)
What the job involves
- We are seeking a proactive, self-motivated and highly detail-oriented Go to Market (GTM) Content Manager to join our growing team
- Reporting to the Head of Enablement, the GTM Content Manager will play a crucial role in ensuring our Sales and Post-Sales teams are equipped with high-quality and up-to-date content, information and resources to support their efforts in acquiring new business and maintaining customer relationships
- This is a unique opportunity to join a small and fast-moving team and make a tremendous impact on our Sales and Post-Sales motions
- Create, update, maintain, and organize: (1) external-facing collateral, (2) FAQs/RFP responses, and (3) an internal knowledge base that supports Sales and Post-Sales processes and training
- External Collateral:
- Partner closely with Sales, Post Sales, and Marketing leads to prioritize the creation of new collateral and updates to existing collateral
- Create and adapt collateral based on ad-hoc requests from our Sales and Post-Sales teams, often with quick (few hour) turnaround time
- Design compelling new collateral using text and graphics across various formats, and ensure that all materials are in line with company design guidelinesLead regular reviews to update Persona’s repository of external-facing collateral with the support of subject-matter experts across various teams
- Establish best practices for collateral access and distribution; use usage metrics to inform future collateral creation efforts
- FAQs/RFP Responses:
- Manage and update Persona’s repository of RFP and Security Questionnaire responses, ensuring they are comprehensive, accurate, and align with company messaging and positioning
- Review all submitted questionnaire responses on an ongoing basis to capture new or updated responses and port them into Persona’s repositories (in Loopio and Notion)
- Internal Knowledge Base:
- Organize and continuously update Persona’s internal knowledge base for customer facing teams, ensuring content is easily searchable and entries are continuously updated
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded and themed to create custom-tailored flows for any use case.
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location and behavioural patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts.
An impressive partnership with MDT saw Persona enable credit unions to adjust their identity verification flows in real-time, strengthening fraud prevention. The company continues to attract funding which supports the scaling of its offerings and reach. In fact, in 2025, it reached a $2 billion valuation, which showcases the success it has had.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO & Co-founder)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO & Co-founder)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 22 more jobs at Persona