Director of Product Marketing, deepwatch
$240-275k
OTE
+ Stock options
More information about location
Managed cyber security solutions
Be an early applicant
Managed cyber security solutions
201-500 employees
Be an early applicant
$240-275k
OTE
+ Stock options
More information about location
201-500 employees
Company mission
To serve its customers and protect their networks, everywhere, every day.
Role
Who you are
- The ideal candidate will have a deep understanding of the cybersecurity landscape and a passion for translating technical capabilities into compelling value propositions that resonate with customers, partners, and internal stakeholders
- Have a Bachelor's degree in a relevant technical field, such as Computer Science; an MBA is a plus
- Possess 10+ years' experience in Product Marketing or heavily outbound product management of enterprise software or technology offerings
- Have proven experience with technical products
- Have demonstrable content creation skills
- Leverage very strong written and presentation communication skills
- Demonstrate a proven track record of working independently but able to both lead and participate in projects
- Possess experience in product marketing at a cybersecurity company and/or MSSP
- Possess experience and/or knowledge of EDR, XDR, VM, MDR/MSSP, and/or SIEM technologies
- Possess experience and/or knowledge of Deepwatch alliance partners’ technologies (Splunk, Cybereason, Crowdstrike, Tenable, PAN, etc)
- CISSP certification a plus
What the job involves
- Deepwatch is seeking an experienced Director of Product Marketing to lead the go-to-market strategy for its portfolio of cybersecurity products and services
- This person will support demand generation campaigns; develop and deliver sales and partner training; drive product launches, produce sales tools, collateral, and competitive profiles; and evangelize our services internally and externally to achieve business success and profitable growth
- Product Marketing Director will work closely with cross-functional peers from product management, sales, sales engineering and growth marketing teams
- Go-to-Market Strategy: Develop and execute go-to-market plans for Deepwatch's products, working closely with product management, sales, and marketing teams to ensure successful launches and sustained growth
- Messaging & Positioning: Craft clear, compelling messaging that articulates Deepwatch's unique value proposition and differentiates our offerings in the market
- Customer Insights: Conduct market research and analyze customer needs, industry trends, and competitive intelligence to inform product positioning and marketing strategies
- Sales Enablement: Develop sales tools, collateral, and training materials to support the sales team in effectively communicating Deepwatch's value to prospects and customers
- Content Development: Develop high-impact sales tools such as product datasheets, web content, blog entries, eBooks, videos, white papers, presentations, TCO/ROI analysis, and competitive profiles to effectively communicate Deepwatch's value
- Demand Generation: Support the revenue marketing team with content for emails, landing pages and nurture campaigns to drive demand for Deepwatch’s products and offerings
- Product Evangelism: Serve as a product ambassador by representing Deepwatch at industry events, webinars, and customer engagements
- Performance Analysis: Monitor and analyze the effectiveness of product marketing initiatives using data-driven insights to optimize strategies
- Market intelligence: Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition
- Demonstrate Deepwatch’s Core Values: Coach and encourage others to model the Deepwatch values
Our take
With increased digital transformation and cloud adoption, businesses have ever-more complex systems to protect, making it harder to ensure everything remains cybersecure. Deepwatch supplies Managed Detection and Response (MDR) solutions, combining its technology and expertise to optimize protections for its clients, mitigate risk, and improve security outcomes.
Grasping the need for greater security for digital platforms, applications, and data, Deepwatch has built a cloud SecOps platform, upon which its services run. Its managed services are tailored to the requirements of each individual client, and involve a team of security experts collaborating with the business to gain an in-depth knowledge of their security requirements and specific areas of risk to target.
Competition for Deepwatch comes from companies such as Paladion, Crypsis, and ExtraHop. However, the demand for managed cybersecurity solutions is growing and - given there is a general cybersecurity skills shortage - security management companies like Deepwatch are becoming increasingly necessary. Funding raised by the company will allow it to grow to meet this demand, by accelerating innovation and development, and expanding its partner ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2023
$180m
LATE VC
Oct 2020
$53m
SERIES B
Total funding: $256m
Company benefits
- Insurance plan options, including 100% employer premium contributions and HSA contributions for certain coverage
- Employer paid Life Insurance, Short-term and Long-term Disability, and Employee Assistance Program
- Supplemental coverage options
- Holistic employee Wellness program
- Flexible Time Off
- Paid Parental Leave
- Stock Options
- 401k with company match
- $200 Monthly reimbursement for Cell/Internet
- Annual recognition awards
- Spot bonus awards
- Employee and Customer Referral Bonus Programs
- Annual credit to Deepwatch Swag Store
- Professional Development Allowance: $3,000 in your first year and $6,000 annually thereafter
- Formal Leadership Development Program
- Employee-driven, company-wide Mentoring Program
- Paid time off for volunteering and voting
- Support for company-wide initiatives, such as Stem for Her and local initiatives like Feeding Tampa Bay
- Sponsored Employee Affinity Groups, including Women of Deepwatch, BIPOC, and DW Veterans
- Annual Company Kick Off Event, Monthly All Hands calls, cross functional initiatives, social events, interactive wellness programs, and department offsite meetings
- Peer Recognition Program (Radical Performer)
Company values
- Customers Are Our Core - Customers are the heart of our business. Every hire, process and decision is made with a focus on bolstering our ability to deliver exceptional customer experiences
- Innovation Drives Us - We continually focus on curating leading technologies into our Cloud SecOps Platform to stay ahead of the rapidly changing landscape
- Expect Excellence - We strive for excellence in everything we do. We do not settle for satisfactory. We hire outstanding employees, integrate best in class technologies and partners and expect excellence across our organization
- One Team - We are one team. No one person can accomplish the mission alone. We are selfless in our commitment to each other and to the greater good of the organization
- HAVE A BLAST! - We believe that promoting a fun and transparent work environment fuels creativity, positive relationships, and rewarding career experiences. We focus on the positive and celebrate our successes
Company HQ
Carver City-Lincoln Gardens, Tampa, FL
Articles
Leadership
Charlie Thomas
(Founder & Chair)A serial entrepreneur, Charlie has led and grown four different startups to market values from $25 million to over $1 Billion with four exits and an IPO.
John DiLullo
(CEO)Board Member at D-Wave and Board Advisor at Tetrate. Was previoulsy CEO at LiveVox and Lastline.
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