Web Growth Manager, Personio
German Speaker (DACH)
3+ days a week in office
Intelligent HR platform for SMEs
Be an early applicant
Intelligent HR platform for SMEs
1001+ employees
Be an early applicant
3+ days a week in office
1001+ employees
Company mission
To help organisations unlock the power of people by making complicated, time-consuming tasks simple and efficient.
Role
Who you are
- Experience: You have 3+ years’ experience in web performance, CRO, digital marketing, website operations, or a related hands-on role, ideally within B2B SaaS or multi-market environments
- Language: Business proficiency in both German and English is mandatory
- Analytical & Experimentation Skills: You’re confident analysing web and funnel performance using quantitative and qualitative data, and have experience supporting or running experiments to improve conversion and business outcomes
- Hands-on Web Execution: You’ve personally built and optimised landing pages, campaign pages, or site components, with a strong eye for detail, UX, and performance
- Commercial Mindset: You can clearly connect web performance metrics to pipeline, revenue, and regional business impact, prioritising work based on outcomes rather than activity
- Collaboration & Communication: You’re an outgoing, proactive partner who works well with regional marketing teams and cross-functional stakeholders, using insight and data to influence decisions
- Technical Proficiency: You’re comfortable working in CMS platforms such as Contentful, HubSpot, or Webflow, and familiar with analytics and experimentation tools (e.g. GA4, Looker, Amplitude, VWO, HockeyStack or similar)
- SEO, UX & AI Awareness: You understand SEO fundamentals, UX best practices, and are curious about AI-driven search and optimisation, applying these concepts pragmatically to improve performance and workflows
What the job involves
- This role requires 3 days per week in the office and is based in Munich or Berlin
- If you're keen to turn insight into impact and enjoy being hands-on with high-performing digital experiences, a marketing career at Personio could be an ideal fit
- You’ll play a direct role in driving demand, improving conversion, and accelerating growth in our priority regions
- Join us to help shape how regional audiences experience Personio across the website and turn engagement into meaningful business outcomes
- As our Web Growth Manager, you’ll be a hands-on individual contributor responsible for improving web performance across our DACH market
- Acting as the primary web partner for regional teams, you’ll analyse performance, build and optimise pages, support campaign activation, and advise on optimisation opportunities
- This role connects web strategy with regional commercial impact through data-led optimisation, experimentation, UX thinking, and emerging AI-driven approaches
- Performance Monitoring & Insight: You track and analyse regional web performance across metrics such as conversion rate, traffic quality, engagement, MQLs, SQLs, and pipeline, combining quantitative data with qualitative insight (journey analysis, user behaviour, feedback) to identify opportunities and friction points
- Regional Web Partnership: You act as the primary web contact for DACH Marketing, PMM, Field Marketing, Content, and Performance teams- supporting page builds, localisation, and campaign activation while ensuring alignment with global web standards and priorities
- Page Builds & Campaign Delivery: You plan, build, and optimise regional web pages including campaign landing pages, event pages, paid media destinations, content hubs, and product-focused pages, working closely with Content, Design, and Engineering to deliver high-quality, conversion-focused experiences
- Optimisation & Experimentation: You contribute to experimentation and CRO efforts by identifying hypotheses, supporting A/B tests, analysing results, and highlighting region-specific performance differences and learnings
- UX & Market Relevance: You apply UX principles and behavioural insight to improve clarity, usability, and conversion, ensuring regional messaging and experiences resonate with local audiences while maintaining brand consistency
- Analytics, Reporting & Momentum: You provide regional inputs into reporting and MBR processes, sharing clear insights, progress, and recommendations with regional and central stakeholders, and helping build positive momentum through visible wins and continuous improvement
- AI & Emerging Web Practices: You stay curious about shifts in the web landscape - including AI, evolving search behaviour, and LLM optimisation - and explore how AI can improve both web performance and day-to-day workflows, analysis, and execution
Our take
Personio was set up to automate and simplify HR tasks with a single software. This means reducing admin and accelerating efficiency with data and processes seamlessly integrating with each other.
What sets Personio apart from its competitors is the fact that its solution covers all the core HR processes that are key to every company’s success and can be performed in one place. This gives HR professionals the time and energy to focus on more strategic topics like talent development and employer branding. Now, Personio has over 15,000 customers, among which are 1.5 million employees using its software.
With substantial funding from multiple investors, Personio is focused on growing the tools it offers as well as expanding into what it describes as “people workflow automation". With 1.7 million small and medium-sized businesses still stuck in the spreadsheet era, Personio will deliver even more value to businesses in years to come.
Freddie
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Aleena, Software Engineer
Our mission
Empower people with AIInsights
21% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$200m
Series E
Oct 2021
$270m
Series E
Total funding: $724.2m
Company benefits
- Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
- Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
- Make an impact on the environment and society with Impact Days
- Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
- Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations
- Engage in a high-impact working environment with flat hierarchies and short decision-making processes
- Find your best way to work with our office-led, and remote-friendly PersonioFlex!
Company values
- Exceed Customer Expectations: We anticipate, prioritise, and solve for the needs of our customers
- Deliver Exceptional Results: We dream big and move with urgency to make great things happen
- Elevate One Another: We work together as trusted partners to amplify our collective impact
- Care to Challenge: We care personally and challenge directly to unlock our full potential
- Ignite Positive Momentum: We embrace the challenge with a positive mindset and celebrate our wins together
Company HQ
Dublin, Ireland
Articles
Leadership
Hanno Renner
(Co-Founder & CEO)Also co-founded Feedbackme in 2015 and is a member of the "Advisory Board of the Young Digital Economy".
Jonas Rieke
(Co-Founder & COO)Previously worked in Business Development at komoot and Hendrick & Schwartz. They also worked in Investment Management at Project A Ventures.
Alexander Grant
(Chief Product & Technology Officer)Previously the Senior Director of Product Management at Hootsuite, they also have prior experience as Director of Operations at a B2B startup.
Lenke Taylor
(Chief People Officer)Leading people-centered vision and teams to build global companies.
Philip Lacor
(Chief Revenue Officer)Previously the CRO at Airbase and Envoy. They also spent 4 years at Dropbox in various VP roles. Prior to that, they spent nearly 6 years at Vodafone as a Director and MD of Enterprise Business Units.
People progressing
Alexander joined Personio in 2020 as a Working Student in Sales Operations, since then, they have worked their way up and now serve as a Business Development Team Lead.
Victoria joined Personio in 2017 as an Account Executive and has since held a number of roles. Since 2025, they have served as the Director of Sales SMB Germany.
Salary benchmarks
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Diversity, Equity & Inclusion at Personio
- Our Count Me In DEI survey is designed to measure our progress towards our DEI goals and identify gaps and improvement areas to inform our planning of future initiatives.
- Our Diversity Committee ensures all communities have an equal voice in everything we do and includes representation from our six Employee Resource Groups (ERGs). We build inclusion through monthly educational sessions, empowerment programs, and celebrations that promote awareness and allyship.
- Supporting and uplifting women in tech is one of the most impactful ways to drive positive change. Building on our 2025 initiatives, we have continued these efforts and introduced additional programs, maintaining our commitment to long-term progress as we move through 2026 and beyond.
- To find out more about Personio’s commitment to diversity and inclusion to ensure we are a company where everyone can embrace their uniqueness, visit our page https://www.personio.com/about-personio/diversity/
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