£60-95k
More information about location
Resale made easy
Open for applications
£60-95k
More information about location
1-20 employees
Helping brands drive revenue, reduce waste, and build a more sustainable future.
Desirable
With the fashion and sports retail industries generating massive amounts of plastic waste and contributing significantly to carbon emissions, consumers must change the way they buy. Birl is a company hoping to enable just this, by providing the tools for brands to introduce trade-in options to their customers and "turn on resale through a single button".
Historically, introducing resale has been complex and costly. Birl rectifies this through a plug-and-play resale platform that empowers fashion brands and sporting clubs to launch resale quickly and efficiently. With no technical integration or operational burden, it taps into trillions of waste clothing sitting in closets, generating revenue from resales while providing credit to those customers who trade in unwanted items. Birl handles the end-to-end process, including logistics, pricing, resale, upcycling and customer support. Furthermore, Birl ensures that any clothing that cannot be resold is ethically recycled, providing consumers with a zero-to-landfill guarantee. Unlike other resale platforms, Birl helps brands reclaim their agency to resell their pre-owned items.
By tackling such a pressing issue, Birl, a certified B Corp, is seeing plenty of interest from the industry as eco-consciousness continues to rise. Among its clients are Castore, Odd Muse and West Ham United, with multiple award wins, including the 2025 UK eCommerce Innovation Award at the Uk eCommerce Awards. By turning resale into a profitable and scalable channel for existing brands, the company is reshaping the eco-conscious eCommerce landscape.

Freddie
Company Specialist at Welcome to the Jungle
Oct 2024
$0.7m
SEED
Oct 2024
$0.5m
GRANT
Baltic Triangle, Liverpool, UK
Cam McGimpsey
(Co-Founder & CEO)Former Chief of Staff at Sorted Group. Worked at Monitor Deloitte for 7 years, ultimately as FSI Consulting Practice Leader (Western Canada).
Peter Lydon
(Co-Founder & CPO)Was a Product Marketing Specialist (SMB) at Sorted Group, Managing Director at Yards Store and Parasol Store, and Field Sales Executive (Cricket) for Stuart Canvas Ltd.
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