Brand Marketing Manager, Amazon
International Originals Marketing
The largest online retailer and technology provider
Posted today
The largest online retailer and technology provider
1001+ employees
Posted today
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
- Written and spoken Italian to an intermediate or fluent level is essential
Desirable
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
What the job involves
- Support campaign development from title conception to launch
- Build out and communicate marketing campaign from campaign positioning, to strategic pillars
- Lead creative development of core marketing assets
- Support talent management with studio and cross functional team throughout the campaign
- Partner and collaborate with a wide-range of internal (ranging from Studios, PR, Insights, legal...) and external (agencies, production companies) stakeholders to ensure coherent and timely campaign delivery
- Lead post campaign analysis and reporting
- Stakeholder management across Italian teams. Written and spoken Italian to an intermediate or fluent level is essential
- This is an amazing time to join PV EU International Originals marketing team, with an exciting 2025-2026 line up
- 2024 saw exciting content such as Culpa Tuya, Maxton Hall S1, Apocalypse Z, and 2025 will continue with exciting titles such as Culpa Nuestra, Maxton Hall S2, Dimelo Bajito, Carjackers and some additional amazing releases
- Join the International Originals team which has an incredible energy, for those who want to have an impact and create the signature initiatives that will connect with our audience in an authentic way!
Salary benchmarks
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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