Senior Demand Generation Specialist, OneTrust
$88.9-133.3k
Data privacy & compliance platform
Open for applications
Data privacy & compliance platform
1001+ employees
Open for applications
$88.9-133.3k
1001+ employees
Company mission
The mission at OneTrust is to help companies use trust as a competitive advantage.
Role
Who you are
- 5+ years demand generation experience with strong campaign or integrated marketing background, preferred understanding of B2B SaaS technology
- Experience owning end-to-end execution of multi-channel campaigns: ideating, building, monitoring, testing, optimizing, measuring, and communicating campaigns across multiple channels and cross-functional groups
- Ability to analyze and comprehend data trends and forecasting + digital performance metrics, with specific experience in Salesforce dashboards and reporting, Adobe Analytics, and Marketo
- Proficient understanding of paid channels (ppc, social, display), program and funnel applicability and contribution to KPIs
- Ability to collaborate effectively across multiple internal teams to achieve campaign goals, including the responsibility of leading tactical meetings and facilitating cross-functional discussions
- Strong presentation skills with experience presenting data-driven performance to executive team
- A motivated and creative self-sufficient learner who can adapt and thrive in a fast-moving technology and regulatory environment
- Effective time-management skills, with an ability to multi-task and manage multiple projects
What the job involves
- OneTrust is looking for a creative, data-driven and collaborative Senior Demand Generation Specialist who will work closely with the content marketing, product marketing, and field marketing teams to curate and execute integrated global campaign plans
- This critical role will have an impactful influence over the cross-functional execution of global campaign tactics and will be measured against organizational revenue goals and digital performance metrics
- Own the development and execution of quarterly or semi-annual B2B demand generation campaigns that drive awareness for dedicated solutions, and create qualified demand for the OneTrust platform in collaboration with cross-functional Marketing, Sales, and Strategic stakeholders
- Develop a thorough understanding of persona-driven campaign messaging to execute multiple multi-channel campaigns targeting various personas, industries and use cases
- Lead and manage the holistic integrated campaign strategy and facilitate regular alignment with supporting teams
- Curate compelling content that displays an implicit understanding of key messaging themes and target personas
- Identify gaps and optimize the digital user journey within campaign plans
- Produce compelling ad and email copy to increase qualified form conversions
- Regularly implement A/B tests and iterate activities based on data-driven results
- Understand audience behavior and product maturity to build effective nurture cadences
- Grasp regional influence over global campaign tactics and be equipped to pivot based on regulatory impacts
- Leverage field/customer feedback to optimize the lead funnel and deliver high quality leads that will convert to opportunities and revenue
- Work hand-in-hand with the product marketing team on go to market strategy and opportunities for new campaigns, launches and optimizations
- Directly collaborate with the content marketing and social media teams to create and promote compelling resources that resonate with the campaign’s target audience
- Partner with the regional field marketing team to support effective campaigns across all tier 1 languages and key regions
- Collaborate with management to determine key performance indicators including, in and quarter out pipeline, development of ongoing reporting cadence and performance overview dashboards
- Alignment with the sales organization to gain a thorough understanding of revenue targets, customer needs, and lead quality
Our take
Eye-watering fines for privacy and compliance violations have pushed data privacy and data management high up on the agenda of the world's biggest companies. OneTrust's privacy platform exists to help these companies ensure they are compliant with local laws wherever they operate, with a suite of tools to speed up compliance processes and build "privacy by design".
The company has set about making its offering the most comprehensive on the market, largely through acquisitions such as that of Climate Action and Carbon Management Platform Planetly. Successfully cementing itself as the leading body in trust intelligence - as well as gaining accolades such as ranking in the 2022 Forbes Cloud 100 - has ensured it the reputation to pursue further expansion, as it adds further innovative capabilities such as Certification Automation to its ecosystem.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2023
$150m
LATE VC
Apr 2023
$50m
LATE VC
Total funding: $1.1bn
Company benefits
- Workstyle Flexibility - The option to work in the office, fully remote, or on a hybrid flex schedule based on their role and responsibilities.
- Career Development - Become an expert by earning industry certifications paid for by us through our learning & development program.
- Employee Recognition - Our people are invited to attend employee appreciation social events, participate in ticket giveaways, and celebrate one another through shout outs.
- Focus on Wellbeing - We have unlimited PTO globally. You’ll also have access to ClassPass memberships, generous company holidays (including your birthday off), and paid sick days.
- Medical/Prescription Drug - We offer company-paid employee healthcare premiums, parental leave, and access to mental health benefits and employee assistance programs.
Company HQ
Perimeter Center, Sandy Springs, GA
Leadership
Kabir Barday
(CEO)Previously Director of Product Management at at VMWare.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 14 more jobs at OneTrust