Senior Media Trader, Audigent
$60-80k
Data management platform
Job no longer available
Data management platform
101-200 employees
Job no longer available
$60-80k
101-200 employees
Company mission
Audigent's mission is to power virtuous connection and commerce through clean, intelligent data.
Role
Who you are
- 2-3+ years of hands on keyboard programmatic trading experience required
- Solid experience in Excel including pivot tables, chart-making, and manipulation of data sets
- Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a get-it-done now start-up environment
- Effective time management skills – ability to prioritize and meet deadlines
- Hands on experience managing campaigns in DV360, Amazon, or Yahoo
- Experience or ability to learn Social Ad Platform to include Meta, TikTok, Twitter, Snapchat
- Ability to manage multiple campaigns at once
- Active campaign use of segmentation and conversion pixels
- Ability to create multi-tier campaign / bidding strategies
- Ability to optimize towards performance-based goals
What the job involves
- Execute programmatic media buying at the highest levels of performance
- Deliver strategic guidance on best practices and demonstrate leadership around RTB media
- Build, Optimize, and report on a portfolio of business across key clients (US and Global)
- Offer insights on how to improve campaign effectiveness through the platform’s functionality
- Combine data analysis to create optimization strategies and provide solutions for campaigns to meet client objectives
- Work closely with the performance strategy team to deliver best in class client service
- Produce client reporting for weekly client calls and ensure campaigns are achieving client goals
Our take
It’s been a tough few years for data management platforms (DMPs). Initially designed to collect, segment, and distribute anonymous cookie-based data for the purpose of marketing, DMPs have been struck particularly hard by the phase-out of cookies by most major browsers in response to concerns over privacy. DMP Audigent, however, has been coming up with some innovative solutions to this challenge.
The founding team provide the company with remarkable industry connections that yield data from music, lifestyle, and sports industries. This consumer data is invaluable, but historically was not sold and packaged by music labels as meticulously as it might have been in other industries.
In terms of leveraging this data pool going forwards, Audigent has developed new products like the Hadron ID that can operate with greater privacy and efficiency in the cookie-less future of digital marketing. The company is demonstrating an adept, strategic approach to accommodating the rapid industry changes of recent years. If it can continue to do so whilst safeguarding its industry-specific data sources, it looks set for a solid future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2021
$19.1m
SERIES B
Nov 2019
$6.7m
SERIES A
Total funding: $31.7m
Company benefits
- Up to 100% towards Health, Dental, & Vision plans
- 401k
- Flexible PTO
- Onsite Professional Mentor
- Life, Disability & Travel Insurance
- Wellness Reimbursement
- Professional Development Training Reimbursement
- Referral bonuses
- Generous Maternity Leave
- Company Offsite Events
Company HQ
Acton, London, UK
Leadership
Brian Brater
(Co-founder & Executive Chairman)Previously co-founded Rawkus Records (sold to Universal Music Group in 2004), where they signed and developed classic artists like Mos Def, Talib Kweli, Kanye West, Eminem, and Dr. Luke. Subsequently co-founded digital media giant UPROXX (sold to Woven Digital in 2014) and Big Frame (sold to Dreamworks Animation and merged with AwesomenessTV in 2014).
Drew Stein
(Co-founder & CEO)Previously founded video advertising company DashBid, and alongside his work at Audigent is also the executive producer at The Station Media (which they founded in 2003), and Chairman/President of the Harriet & Esteban Vicente Foundation.
Shelton Mercer III
(Co-founder)Has served as COO at Delaware Valley Association for the Education of Young Children and Stop Hunger Now, as well as EVP at audience mobilization company Different Drummer. Alongside Audigent, is also co-founder of TwitCHANGE, founder and chairman of The Mercer Advisory Group and Mercer Innovation, and a strategic advisor for 1776.
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