Senior Business Analyst, Lastminute.com

• SQL and Excel skills are a must for this role, as it would be fundamental to query the DB, extract the data and manage them
• Experience in digital marketing, understanding the main dynamics and be able to set a proper strategy following a data driven approach
• Proactive analytic mindset able to transform raw and unstructured data into valuable actionable marketing insights
• Proficiency in understanding, leveraging, implementing, and measuring Marketing Technology stacks needed for digital marketing (MarTech)
• Strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions
• Strong verbal and written communication skills to effectively convey technical concepts and insights to non-technical stakeholders, including marketing teams, executives, and cross-functional partners
• Adapting to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment
• Mandatory Italian language
• Fluent in English language to be able to efficiently communicate with both international team members and stakeholders

Desirable

• Lastminute.com is looking for a Senior Business Analyst to play a crucial role into the Customer Acquisition are inside the Marketing department
• We are looking for a professional who is a data lover, a bit obsessed by data driven approach and capable of understanding the dynamic of both, marketing and data departments
• Proactively define and review an overarching marketing strategy, based on data&insights, aligned with our company business goals, identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency
• Supervise the reporting for the Customer Acquisition departments in order to have the hands on the main marketing channel every day, communicating effectively performance trends and insights to the manager
• Collaborate closely with Data&Analytics team, to ensure alignment and coherence of overall data initiatives. It’s fundamental to understand the DB structure and the dynamics in order to extract and analyse, also if they could come from various sources including digital marketing platforms, website analytics, and third-party data
• Partner with our marketing teams inside and outside the Customer Acquisition department, create a strong connection with SEM, SEO and Display teams offering the proper support in setting the marketing strategy, based on analytics
• Create a similar connection with the other marketing teams not in the Customer Acquisition department, in order to understand if and how “external factors” can affect the overall performance
• Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation

• HR interview (10-30 minutes)
• 1st interview (Manager): soft skills + technical knowledge
• Test step online or offline
• 2nd interview (Manager + team member): Test review
• Offer extended
• (*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview)