Paid Media Manager, Vagaro

$80-140k

+performance-based bonuses

Google AdWords

Junior and Mid level

San Francisco Bay Area

Office located in Pleasanton, CA

Business management software for salons, spas, and fitness studios

Be an early applicant

Business management software for salons, spas, and fitness studios

201-500 employees

B2BEnterpriseInternal toolsMarketingPaymentsSaaSMobileWeb Design

Be an early applicant

$80-140k

+performance-based bonuses

Google AdWords

Junior and Mid level

San Francisco Bay Area

Office located in Pleasanton, CA

201-500 employees

B2BEnterpriseInternal toolsMarketingPaymentsSaaSMobileWeb Design

Company mission

To help small businesses and independent service professionals reach their objectives by bringing technology solutions that foster growth.

Job

Company

Role

Who you are

Minimum of 2 years of hands-on experience with paid media platforms (Google, Microsoft, Meta)
Proven track record of managing successful paid media campaigns
Strong analytical skills and the ability to interpret data to make informed decisions
Excellent communication and collaboration skills
Proficiency in using advertising tools and platforms (e.g., Google Ads, Microsoft Advertising, Meta Ads Manager)
Experience in working with design teams to develop ad creatives
Strong copywriting skills for short-form content
Ability to work in a fast-paced environment and manage multiple projects simultaneously

What the job involves

As a Paid Media Manager at Vagaro, you will play a crucial role in driving our digital advertising strategy, optimizing campaign performance, and achieving our growth objectives
Develop, implement, and manage paid media campaigns across Google, Microsoft, and Meta platforms
Monitor and analyze campaign performance, providing regular reports and insights to optimize ROI
Collaborate with the marketing team to align paid media strategies with overall marketing goals
Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategies
Manage budgets, bid strategies, and ad placements to maximize campaign effectiveness
Work closely with the design team to create compelling ad assets that align with campaign objectives
Write engaging and effective copy for short-form content, including ad headlines, descriptions, and call-to-actions
Stay up-to-date with industry trends, platform updates, and best practices in paid media

Our take

For over a decade, Vagaro has been providing salons, spas, and fitness studios a full suite of business management and payment processing tools, including for payroll, payments, bookings, and marketing. Hitting Unicorn status back in late 2021, there has been surprisingly little fanfare around the company, which crept up on the market to secure international footprint across the UK, US, Australian, and Canadian markets

Benefitting from an upswing in business during the pandemic, when its salon and fitness clientele were obliged to double down on digital transformation, Vagaro has won the rust of a strong and extensive roster of independent professionals, and in a time of crisis for the sector proved itself to be business-critical. This strong reputation will help ease Vagaro's planned expansion into other regional markets, as it grows it operations into the future.

Steph

Company Specialist at Welcome to the Jungle

Insights

Few candidates hear
back within 2 weeks

Glassdoor (3.7)

Company

Funding (1 round)

Dec 2018

$63m

GROWTH EQUITY VC

Total funding: $63m

Company benefits

15 days PTO
9 company holidays
Reimbursement program using any of Vagaro services
401k retirement plan with matching
Healthcare, dental & vision plans for individuals and families
Life insurance, supplemental programs
Tuition reimbursement program
Discounted tickets program
Doordash Dash Pass
On-site fitness center
Work/Life & EAP services

Company values

Integrity - We are honest with team members, customers and consumers. We hold ourselves to high ethical standards.
Community - We actively support our communities to help make them healthier and more vibrant. We love bringing people together to help their businesses and self-care thrive.
Innovation - We’re not interested in doing what others have already done. We find new ways of solving problems and don’t fear taking calculated risks.
Excellence - "Good enough” isn’t good enough. We set the bar high, develop a plan, and make it happen. Anything is possible.

Company HQ

Pleasanton, CA

Articles

Vagaro Reaches Unicorn Status

The playbook that brought us to unicorn status despite a pandemic

Vagaro on Digitizing Beauty and Wellness Payments and Marketing

Leadership

Fred Helou

(CEO)

Previously a software manager at Applied Materials, and then a director at Novellus.

Salary benchmarks

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