Director of Content Marketing, Tipalti
$166-198.5k
Offers stock options - bonus
More information about location
Office located in Foster City, CA
Payments & procurement automation
Posted today
Payments & procurement automation
1001+ employees
Posted today
$166-198.5k
Offers stock options - bonus
More information about location
Office located in Foster City, CA
1001+ employees
Company mission
To liberate and elevate finance teams so they can make true strategic impact, by automating and optimizing global finance operations while eliminating risk.
Role
Who you are
- 10+ years of B2B content marketing experience, with 5+ years of experience in SaaS technology companies selling to line of business persona (e.g., CFO, CRO, CMO, CHRO). Finance or fintech experience is a plus
- Strong leadership skills, with 5+ years of experience managing teams and external writers or agencies, and influencing cross-functionally within the marketing organization. Comfortable presenting ideas and strategies at the highest levels
- Deep understanding of mid-market buyer needs, challenges, and decision-making processes
- Expertise in building full-funnel content strategies that tailor messaging to target personas and buying stages, with the ability to adapt formats to specific channels. Skilled in leveraging existing distribution channels effectively and identifying or building new ones to maximize reach and impact
- Excellent writing, editing, and storytelling skills – with a keen eye for what resonates and what converts
- Strong understanding of SEO principles and how they integrate with website content strategy and performance
- Analytical mindset, with the ability to use data to inform strategy and optimize execution
- Experience running an efficient team with multiple competing priorities, ensuring timely and high-quality delivery
- Comfort with fast-paced environments and changing priorities – you thrive in the dynamic world of high-growth SaaS
- Passion for innovation and emerging tools, including how AI can enhance content marketing effectiveness
- Experience with project management tools like Asana
What the job involves
- We’re looking for a strategic, creative, and digital-savvy Director of Content Marketing to shape Tipalti’s voice across the buyer journey
- You’ll lead content strategy and execution for thought leadership, demand generation programs, events, product and partner marketing, campaigns, tipalti.com, and beyond—creating thought leadership that provokes, web copy that converts, and content that turns prospects into loyal customers
- You know the mid-market SaaS buyer inside and out
- You’re obsessed with what makes them tick – and you know how to build and scale a content program that meets them where they are, with the right message, at the right time
- Set and execute the vision. Define, drive, and lead the content marketing strategy that positions Tipalti as the go-to finance automation partner for mid-market companies. Align and influence teams across marketing to bring the vision to life
- Build the plan. Develop and manage a global content calendar aligned with business priorities, regional needs, and all stages of the funnel
- Create with purpose. Oversee the development of full-funnel, multi-format content—blogs, web pages, ebooks, social media, research, and more—ensuring headlines and messaging resonate and drive engagement
- Lead the website narrative. Own the strategy, planning, and execution of content on tipalti.com to ensure a seamless, consistent, and engaging experience that converts
- Drive demand. Identify and deliver content that fuels demand generation and pipeline growth – knowing what works, what doesn’t, and what’s next
- Innovate with AI. Embrace emerging technologies and identify how AI can improve content creation, performance, and operational efficiency
- Make it bite-sized. Drive the creation of short, easily digestible content formats (videos, clips, bite-sized insights) to engage busy decision-makers and refresh stale content approaches
- Expand our bench. Build and manage a roster of authoritative global writers and subject matter experts to scale content production without sacrificing quality
- Partner across teams. Work closely with SEO, digital marketing, product marketing, and regional stakeholders to ensure content aligns with strategy and drives results
- Measure what matters. Define KPIs, analyze performance, and continuously optimize to maximize impact
- Lead and inspire. Attract, hire, and develop top marketing talent while fostering a culture of collaboration, creativity, accountability, and timely execution – not just within the content team, but across the broader marketing organization
- Run a tight ship. Manage competing priorities, ensuring the team delivers high-quality work on time and on brief, even in a fast-paced environment
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, such workflows are still conducted manually, leading to time-consuming, repetitive, and inefficient workflows.
Tipalti provides a global payments, accounts payable, and purchase order automation platform, offering tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency, and control without the need for business infrastructure changes.
Whilst individual platforms exist for global payments, accounts payable, and purchase order management, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently. The company aims to free up financial departments’ time without compromising their software stack and workflows through its end-to-end payment automation solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- A thriving team and business
- Career-building opportunities
- Politics-free culture
- Focused on success
- Great benefits
Company HQ
Town Center, Foster City, CA
Leadership
Chen Amit
(Founder & CEO)General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.
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