Senior Content Marketing Manager, Leapsome
German-speaking
AI-powered HR software and people platform
Be an early applicant
AI-powered HR software and people platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To make work more fulfilling for everyone.
Role
Who you are
- You have 5+ years of experience in German content marketing, ideally in B2B SaaS or HRTech, with a track record of driving results across awareness, engagement, and acquisition
- You possess a native-level fluency or bilingual proficiency in German with excellent editorial instincts and a strong command of copy across formats. Your English is strong enough for confident internal collaboration
- You're fluent in content strategy and SEO, and curious about how AI is reshaping content creation and discovery. You actively evolve your approach as the landscape changes
- You're analytical and creative in equal measure. You make decisions with data, but you also trust your editorial instincts and audience understanding to push your work further
- You're genuinely interested in how workplaces change. Working in HR tech means helping HR leaders navigate change and build fulfilled, engaged teams, and that's a topic you're excited to think, write, and learn about every day
- You're resilient, proactive, and adaptable. You bring energy and optimism to your work, stay curious in the face of ambiguity, and thrive in fast-moving environments where no two weeks look the same
- If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles
What the job involves
- Germany is one of our most important markets, and one of our biggest content opportunities
- We're looking for a Senior Content Marketing Manager who writes and thinks in German as naturally as they think in strategy: someone who can build a high-quality content engine for the German market, adapt Leapsome's global narrative to resonate locally, and drive our editorial presence with skill and ambition
- This role sits at the intersection of content excellence and regional ownership
- You'll lead editorial work for the German market, shape how we show up in German-speaking audiences' feeds, inboxes, and search results, and collaborate closely with global teams to bring localized programs to life
- Lead editorial for the German market. Own content planning, briefs, reviews, and publishing for German-language content, ensuring every piece is clear, compelling, and aligned with Leapsome's voice. You'll manage the full editorial process from ideation to distribution
- Tell Leapsome's story in German. Create and adapt high-quality content across formats including articles, landing pages, email sequences, social copy, webinar scripts, product messaging — that authentically represents Leapsome in the German market. You're not just translating; you're writing for a specific audience, with cultural fluency and editorial judgment
- Build a scalable, data-informed content engine. Help define the strategy, cadence, and structure that allow us to grow content quality alongside volume, from top-of-funnel awareness to deep thought leadership. You'll develop the workflows, templates, and briefs that keep the machine running smoothly
- Own SEO and AEO for the German market. Lead initiatives to grow our organic presence in German-speaking markets, combining technical SEO best practices with an understanding of how AI and search are evolving. You'll identify opportunities to scale visibility without sacrificing quality
- Champion AI for localization. Drive the use of AI tools and workflows to accelerate localization, content production, and experimentation, while keeping quality high. You'll test, document, and refine AI use cases that raise the bar across the team
- Support broader German market initiatives. Collaborate with global demand gen, product marketing, and campaign teams to ensure content feeds into multichannel programs — contributing to localized campaigns that drive awareness and pipeline in Germany
Our take
Berlin-founded, New York-based Leapsome is a ‘people enablement’ platform that works to improve employee performance and satisfaction through various methods from feedback and OKRs to employee engagement and corporate learning options.
Recognizing the amount of time a person will spend in a work environment, the company aims to help employees grow and develop in this time, whilst boosting a company’s efficiency and productivity. Over a relatively short time, it has amounted trust and respect within the industry.
The company has now accrued over one thousand customers across Europe, U.S, Asia and Australia, including impressive clients such as Spotify and Mercedes-Benz. Leapsome has also raised considerable funding towards accelerating its US market presence whilst continuing to develop new products and features.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
87% employee growth in 12 months
Company
Funding (1 round)
Mar 2022
$60m
SERIES A
Total funding: $60m
Company benefits
- Stock options: You'll get to own a part of Leapsome via our stock option program.
- Development budget: You'll receive a yearly budget of €2,000 for professional development.
- Flexible schedule: Whenever the role allows, you'll be able to adjust your schedule to your needs.
- Work-life balance: We want you to enjoy yours to the fullest and we respect your time!
- International colleagues: We’re an international team and are happy to support your visa and relocation.
- Team activities & sports: We host regular team events (even remotely), and offer a sports membership.
Company HQ
Midtown South, New York, NY
Leadership
Jenny von Podewils
(Co-Founder & Co-CEO)Previously co-founded udexter and has served as Advisor to the CEO for DIE ZEIT.
Kajetan von Armansperg
(Co-CEO)Previously co-founded Alive and served as Vice President of Product for Zencap.
Salary benchmarks
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