Director of Product Marketing, MasterClass
$181-210k
Office located in Beverly Hills, CA
Streaming platform for learning
Job no longer available
Streaming platform for learning
501-1000 employees
Job no longer available
$181-210k
Office located in Beverly Hills, CA
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- Visionary Leadership: Visionary leadership and strategic thinking, with the ability to conceptualize and build new functions or departments from inception
- Analytical Skills: Strong analytical skills, with the ability to translate complex data into actionable insights and strategies
- Creative Thinking: Demonstrated ability to think creatively and develop innovative marketing campaigns that resonate with target audiences and drive engagement
- Product Marketing Expertise: Extensive experience in product marketing, preferably in the technology or digital media industry, with a strong understanding of consumer behavior and market dynamics
- Strategic Planning: Exceptional strategic planning skills, with the ability to develop and implement comprehensive product marketing strategies that drive business growth and achieve key objectives
- Cross-Functional Collaboration: Demonstrated ability to collaborate effectively with cross-functional teams to achieve shared goals and objectives
- Communication Skills: Excellent written and verbal communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively
- Leadership Abilities: Strong leadership skills, with the ability to inspire and motivate teams to achieve excellence and drive results in a dynamic and fast-paced environment
- Passion for Learning: Passion for education and MasterClass's mission of unlocking human potential through online learning and personal development
What the job involves
- We are seeking a visionary and strategic Director, Product Marketing to spearhead the development of the Product Marketing function at MasterClass
- As our first Director, Product Marketing, you will have the unique opportunity to shape and build this critical function from the ground up, driving the success of our online learning platform through innovative product narratives and comprehensive marketing strategies
- This role places a heavy emphasis on innovation, requiring a forward-thinking individual who can blend data-driven insights with creative thinking to influence product innovation and disrupt the online learning industry
- You will be instrumental in shaping the future of online education, pushing boundaries, and redefining the way individuals engage with learning content
- Function Development: Lead the creation and development of the Product Marketing function at MasterClass, establishing processes, frameworks, and best practices to drive the success of our online learning products
- Strategic Planning: Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention, aligning with MasterClass's brand and overarching business goals
- Influencing Product Innovation: Collaborate closely with product development teams to influence the direction of our product offerings, leveraging market insights and consumer research to identify opportunities for innovation and differentiation
- Analytical Insights: Utilize data-driven insights to inform decision-making, identify market trends, and optimize marketing campaigns for maximum impact and ROI
- Creative Campaign Development: Lead the development of fully integrated high-impact marketing campaigns, leveraging insights and data to craft compelling narratives and creative assets
- Cross-Functional Collaboration: Collaborate closely with product, design, engineering, and marketing teams to ensure seamless integration of product marketing initiatives into overall product development and marketing strategies
- Performance Analysis: Establish metrics and KPIs to track the performance of product marketing initiatives, providing actionable insights and recommendations for continuous optimization and improvement
- Team Leadership: Build and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and excellence
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories, including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company benefits
- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care
- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays
- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company
- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in
- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot
- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books
- Charitable Giveback: Company charity matching and paid days off to volunteer in your community
Company HQ
SoMa, San Francisco, CA
Leadership
David Rogier
(Founder & CEO)Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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