Growth Marketing Manager, Signifyd

• 3-5 years of experience across B2B and ABM marketing
• 2+ years working in a startup or high-growth environment
• Experience with Google Analytics goal conversions, UTM parameters
• Proven track record of owning campaign spend and optimizing return on ad spend. Comfortable owning a pipeline target for your campaign channels
• Strong verbal and written communication skills are a must, as well as the ability to work effectively across internal and external organisations
• Possess exceptional problem-solving, analytical, and research skills
• Proficient with utilization of Salesforce and Marketo

Desirable

• Signifyd is seeking a Growth Marketing Manager EMEA to join our EMEA team and report to the Director of Financial Services and EMEA Marketing
• You will be a key player in our performance advertising efforts, across paid search, display ads, account-based marketing (ABM) for our rapidly growing region
• Your role combines buyer journey knowledge, engagement strategy, and campaign execution to activate a wide range of target segments
• You will have the unique market tailwind and the career opportunity of scaling a multi-segment GTM engine
• Partner with Director of Financial Services EMEA Marketing in creating campaign, content, email and social media marketing calendar for the EMEA region
• Support event sponsorship via digital channels targeting named accounts
• Own and manage pipeline generation via paid media and ensure quarterly targets are met
• Plan, project-manage, and execute all SEO/SEM, and account-targeted emails for ABM marketing campaigns in Europe, with the view to:
• Identify trends and insights and optimize campaigns based on the insights
• Write copy, execute and support the ongoing maintenance of account landing pages and email campaigns
• Brainstorms new and creative growth strategies through digital marketing and ABM
• Deliver performance advertising components of strategic account activation campaigns, collaborating across Demand Generation, Business Development, and other teams
• Build and report in collaboration with Rev- Ops on campaign ROI, on-site conversions, cost & click performance, impressions/total reach, website traffic, sales funnel lead progression
• Support ABM motion and campaign execution within key tools: Google Adwords, Google Analytics, Salesforce, 6Sense, ReachDesk, PathFactory, Drift, Sales loft, etc
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Own reporting and analytics on marketing efficiency and drive ongoing optimization of Demand Gen based on data
• Be the day-to-day contact for digital agency ensuring all campaigns are executed on time and on budget