Content Marketing Specialist, Soracom

• If you are creative, work well with high levels of autonomy, and have a passion for creating high-quality content that resonates with a technical audience, then we want to hear from you
• Excellent copywriting skills with demonstrable experience in producing high-quality blogs, ebooks, customer case studies, and ad copy
• A versatile individual who can produce different content in different mediums to enhance engagement and knows how to create messaging that lands well with a tech-driven audience
• At least 3 years of marketing experience at a tech B2B business, ideally in the SaaS or IoT space
• Experience communicating with audience segments via email marketing
• Demonstrable experience ranking on page 1 in Google SERPs for keywords with at least 500 searches per month
• Experience producing customer testimonials and creative short-form videos to drive engagement via social channels
• Excellent written and verbal communication skills in English, with previous experience communicating with customers, partners, and internal stakeholders
• Ability to contribute ideas and suggestions to the marketing team
• Ability to collaborate with the product, marketing, and sales teams to produce relevant content that meets the needs of our audience and supports product launches and promotional campaigns

Desirable

• Soracom is seeking a talented Content Marketing Specialist capable of producing high-quality content at scale, helping us to raise awareness of our brand in the market and increase inbound demand for Soracom’s products and services
• In this role, you will operate as an individual contributor and occasionally work with internal resources to create compelling content that resonates with our target audience
• This is a diverse, tactical role, where you will be hands-on copywriting for one minute and coming up with visual assets to enhance engagement the next
• Therefore, we are seeking someone highly proficient at juggling multiple tasks and working well within a team to deliver results
• This is a new role within the European Marketing function at Soracom and an opportunity for someone ambitious to develop it into a crucial part of our team
• Produce a wide variety of content types that drive awareness and generate demand for Soracom’s IoT Connectivity Platform and device portfolio
• You will develop and own the content plan yourself and execute this plan in line with our broader marketing strategy and business priorities
• Manage Soracom’s SEO pipeline in Europe to produce great content that ranks for relevant keywords
• Carry out competitor analysis to find new SEO opportunities and work with external writing resources to elevate our Organic Search strategy
• Take ownership of Soracom's email marketing strategy in Europe, delivering news about our product, devices, content, and campaigns directly to our prospects’ inboxes
• Support our events strategy with custom content production when required, including our webinar content as well as our IRL events strategy
• Produce enablement material and collateral that helps our Sales team communicate Soracom’s unique offering more effectively on customer calls
• Build custom landing pages on the Soracom website to host content and act as a destination for promotional activity,
• Maintain Soracom’s existing ecommerce product listing pages and work with our product team to create new pages as our portfolio grows